ZIONIST STUDENT FORUM
Health Beat
0
JERUSALEM
Is Israel Losing
The Holy Old City?
VIDEO . . . "JERUSALEM: HEAVEN & EARTH"
Speakers:
RABBI CHAIM BERGSTEIN
. . . Jerusalem — Eternally Jewish
CLARA GABA
. . . The Arab Mythology, Invasion & Occupation of Jerusalem
HYMIE CUTLER
... The Anti-Jewish Policy Towards Jerusalem
DISCUSSION ... WHAT SHOULD WE DO?
Sunday, March 20, 1994 1:00-4:00 p.m.
ZIONIST CULTURAL CENTER
18451 West 10 Mile Road, Southfield
— Free Light Lunch —
Sponsored by: Zionist Organization of America - Metro Detroit District
HOWARD YERMAN, M.D.
Play the market
right and you
could lose it all.
is pleased to announce the relocation
of his office
in the practice of pediatric and adult
Ear, Nose and Throat
Head and Nick Surgery
to
Edgewood Professional Center
8898 Commerce Rd., Suite 1
Commerce Twp., Michigan 48382
(810) 360-5881
Right In Your Own Driveway!
AUTO REPAIR AT YOUR LOCATION WITH THE
GARAGE ON WHEELS
The Tune Up Man
Sanford Rosenberg
DOING BUSINESS SINCE 1976
CALL 398-3605
CERTIFIED & LICENSED
You could lose things
like extra weight. High
blood pressure. And high
blood cholesterol levels.
The very things that con-
tribute to heart attack and
stroke.
All you have to do is in-
vest wisely at the super-
market.
Buy more in the fresh
produce, pasta, breads
and cereals sections. And
purchase fish, poultry and
lean meats instead of fatty
or processed meats.
Switch to low-fat dairy
products and margarine.
And check the nutritional
listings on food labels.
In short, be selective
about how you play this
market. Because no mat-
ter how much you lose,
you've got a lot to win.
WE'RE FIGHTING FOR
YOUR LIFE
American Heart
Association
Hair Today,
Gone Tomorrow
AVI SHAMIR SPECIAL TO THE JEWISH NEWS
I
sraeli men have long had
a reputation for macho.
But nowadays a neo-
macho Israeli is emerging
on the fashion scene, as more
men of different ages and
social backgrounds visit
beauty salons to remove un-
wanted hair from their
chests. They walk in, furtive-
ly at times, with excess body
hair. They emerge as silken
as Greek gods.
The phenomenon is not
altogether new. One leading
Tel Aviv cosmetician says her
establishment has been fre-
quented by men for more
than 20 years. But now men
in increasing numbers are
stepping out of the closets and
into salons. The trend has
received wide press coverage
from the leading Hebrew dai-
ly Yediot Aharonot to the Or-
thodox publication Diglenu.
Not that men who undergo
hair removal — epilation —
are always forthcoming to the
press. Most of the men I en-
countered at Tel Aviv beauty
salons refused to grant inter-
views. One young Yemenite
agreed to make an
"anonymous contribution"
using an assumed name. "I'm
doing this for aesthetic
reasons," sais "Pal.' "I started
getting hair on my chest at
age 18, and it never really
grew in. At first I considered
it a minor annoyance. I felt
that it didn't add to my ap-
pearance or self-image, but I
tried to disregard it."
Tal, 24, a Tel Aviv-based
youth director, says a
newspaper article on epila-
tion persuaded him to find a
way out of his hairy situation.
After more than a year of
both costly and at times pain-
ful treatment, Tal is delighted
with the results. "The pain is
not unbearable. If it was I
wouldn't do it. The main
thing is, now I can take my
shirt off and walk out in the
sun without feeling in-
hibited."
And how does his new look
grab the ladies? "Look, if I
want to win over a lady I don't
have to change my ap-
pearance. Girls I went out
with never made an issue of
my chest hair."
He concedes, however, that
the social factor did play a
role in his decision to undergo
treatment. "Young Israeli
girls, especially of high school
age, can make very damaging
remarks about your ap-
pearance, like 'this one's too
skinny,' this one's too fat,' or
`that one has all that
disgusting hair on his
chest.' "
Still, Tal would not have
gone through epilation were
it not for what he terms a
"personal rapport" with
cosmetician Hanna (Peretz)
Ohayon, whose establish-
ment, she claims, is the only
one of its kind to cater ex-
clusively to men. Moroccan-
born Ms. Ohayon gives prior
consultation, offering prac-
tical advice and, in some
cases, emotional encourage-
ment and support.
"Not all men are suited to
this kind of treatment," she
cautions. "Those with
psoriasis and other skin con-
ditions are advised against it,
and those with taut skin and
strong hair need more ses-
sions than those with thin
hair."
Epilation involves use of a
sophisticated, computerized
instrument which produces
Men visit salons
to remove
unwanted
chest hair.
radio waves at a frequency of
up to 27 megahertz. Injected
into the skin through a thin
needle to "root out" the un-
wanted hair, the process is
repeated up to 20 times to
thin out the hair and
ultimately stop further
growth.
Epilation is also commonly
applied to the upper back,
ears and between the
eyebrows. Some Orthodox
Jews, especially Sephardis
permitted to trim their
beards, undergo epilation to
remove excess growth on their
upper jaws.
Ms. Ohayon believes that
the smooth chest image, as
projected by such celebrities
as Sylvester Stallone and
Richard Gere, has influenced
many Israeli men. "Many
women find a smooth, shiny
chest with bulging muscles
aestheticaly clean. fashion-
able and sexy," she says.
Ms. Drorit and Haim Ron,
who run a multifaceted
cosmetic center in central Tel
Aviv, point to other factors:
"You have to understand that