BUSINESS
AMERICAN-ISRAEL
Telrad Gives
Royal Gift
Telrad Telecommunications, a
provider of digital telephone
systems and one of Israel's
largest telecommunications
companies, recently gave King
Juan Carlos of Spain a differ-
ent type of gift — the gift of
telecommunications. The gift,
an advanced digital phone sys-
tem, was presented to the king
during his November visit to Is-
rael, his first visit to the Holy
Land as king.
The advanced telephone sys-
tem was presented to the King
by Israel's President Ezer Weiz-
man. The Christmas gift was
given by Telrad as a goodwill
gesture to demonstrate to Spain
the quality and sophistication
of Israel's rapidly growing high
technology industry, already
considered among the best in
the world.
"Relations between Israel
and Spain have improved dra-
matically during the past 10
years and Telrad is greatly hon-
ored with the distinction of
beign able to present a gift to
the king," said Oded Korit-
shoner, president of Telrad
Telecommunications, Inc., the
wholly owned U.S. subsidiary
of Telrad Telecommunications
of Israel. "When a head-of-state
makes an official visit to Israel,
he or she is generally present-
ed with a gift considered repre-
sentative of Israel — such as a
religious or archaeological arti-
fact. Clearly, Israel has entered
the "digital age."
In addition to its well-estab-
lished telecommunications in-
dustry, Israel is highly
advanced in computers, soft-
ware, data communications,
electronics, biotechnology and
imaging technology. The coun-
try's primary markets are in
North America and Europe.
With the collapse of the Soviet
Union, Israeli companies also
have been making studies as of
late in the former Soviet Re-
publics, Eastern Europe and the
Far East.
Founded more than 40 years
ago, Telrad Telecommunica-
tions is a major Israeli manu-
facturer of telecommunications
equipment, including digital
telephone systems, integrated
voice mail systems, PBXs and
ISDN terminal equipment. The
company, which had worldwide
sales in 1993 exceeding $250
million, has a customer base
that includes small, medium
and large size businesses, pub-
lic institutions, and telephone
companies located in more than
30 countries on six continents.
Since its first U.S. sales in 1978,
Telrad U.S., headquartered in
Woodbury, N.Y., has installed
more than two million tele-
phone stations. I I
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