BUSINESS

• V&H Mens Apparel Liquidation Center •• V&H Mens Apparel Liquidation Center ••

1 VIM MENS APPAREL :

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I LIQUIDATION CENTER'

Designated and Authorized liquidators for 6 of this country's
most famous clothing makers. We sell only first quality,
brand new, current season menswear — at
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Israeli Solar Heaters
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GRAND OPENING May Be On The Way Out

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Suits • Sportcoats 0
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Casual and Dress Slacks • Tuxedos =
and Accessories • Dress Shirts • Ties • Knit

•

and Sport Shirts • Top Coats • Belts • Warm-Up Suits

Nobody Beats Our Prices Nobody! si
`g 4 Days Only Thurs. - Fri. - Sat. - Sun.

Over 4,000 Suits — Single and Double Breasted, Regular and Athletic Cut

SIZE

36

37

38

39

40

41

42

43

44

46

48

50

52

REGULAR

25

20

115

75

300

115

545

75

485

245

95

65

40

SHORT

—

—

65

—

175

—

225

—

25

—

—

—

LONG

—

—

50

20

125

15

220

20

175

150

75

25

110

325

a:

Money back on any unaltered garment with sales slip.

A BETTER WAY TO BUY BETTER MENSWEAR

a)
C.)

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0

Wool Blend Suits
Wool Suits
Wool Hand Tailored Suits
Wool Blend Blazers

0
CD

OUR PRICE
$7990

COMPARE AT

Ogg
$266
Wig
Vat

CD

$9990

COTTON BLEND PIERRE CARDIN

Dress Shirts
3,000 Silk Ties

$12990
$299°
$ 390

CD

$990

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Expect Something New Every Week

V r P H MIENS APPAREL

-

HOURS

LIQUIDATION CENTER 1-1 trlir.si g-9

M 29555 Northwestern Hwy.
Soullifiekl, NI 48034

1,4 1

(31 3) 352-7651

5'

ALTERATIONS
AVAILABLE
ON PREMISES

0

CD

-- CD
• V&H.Mens Apparel Liquidation Center •

Around Back In the La Mirage

• V&H Mens Apparel Liquidation Center

Sat. 10-6
Sun. 11-5

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DANIELLA ASHKENAZY SPECIAL TO THE JEWISH NEWS

A

foreign visitor to Israel

several decades ago,
might have been excused
for thinking that the
sight of brightly colored wash-
ing flapping in the breeze from
apartment porches, must be
part of some bizarre patriotic
rite for "showing the colors." To-
day, the daily laundry brigade
continues, but most is tactfully
hidden behind decorative
shields.
The other end of the endless
wash-day cycle — domestic so-
lar water heaters — has proven
more problematic. For urban
environmentalists, Israeli solar
water heaters have always
boiled down to a matter of a
half-full glass: While they don't
pollute the air, they do scar the
landscape. In the past, solar
panels and adjoining storage
tanks have been installed by in-
dividual flat owners on a hodge-
podge of metal frames spread
helter-skelter on condominium
rooftops. In fact, they are one of
the most outstanding elements
of Israeli cityscapes — no mat-
ter how classy the neighbor-
hood.
Today there are signs of
change — at least in new neigh-
borhoods where attempts are
being made to make solar
heaters more attractive.
But design must conform to
functionality: While the storage
tank can be tucked away under
the roof or in an apartment's
utility balcony, each apart-
ment's set of one meter square
dark, sloping, hollow metal so-
lar panels, must be highly visi-
ble and unobstructed if it's to
perform its function. (The pan-
els absorb the sun's rays and
heat the water trapped inside
which is then collected in an in-
sulated storage tank). In
essence, it must stick out like a
sore thumb.
The most basic solution has
been uniformity. On new build-
ings, solar panels are united
into one unified panel. Some
link all the panels like a long
black ribbon; others resemble a
large artist's easel, with a quilt-
like square of panels propped
up on the roof by concrete py-
lons. The effect is not unpleas-
ing to the eye.
More exclusive commercial
structures, luxury apartment
buildings and homes have
taken things a step beyond
simple uniformity, incorporat-
ing the metal plates into the
architecture. Thus the designer
is making an architectural
statement, using the black

panels as a decorative element
in the interplay of space, mass,
light and shadow.
One particularly striking L-
shaped condominium at the en-
trance to Ashkelon, for example,
has divided the solar panels,
staggering them into three seg-
ments like "roof tiles" on sever-
al sections of sloping roof. This
has created a striking decora-
tive element against white stuc-
co, accented by several lines of
decorative grey ceramic tiles.
One urban engineer told me
that some buildings have uni-
fied solar panels that swivel
with the sun!
Such progress is particularly
significant in Israel, where ac-
cording to the Central Bureau

Hot water is
changing the
landscape.

of Statistics, 68.9 percent of all
Israeli households have solar
heaters. Preliminary findings
in the Bureau's 1991 survey of
living standards, show that 56
percent of the residents of
Jerusalem, Tel Aviv and Haifa
use solar heaters, while in small
towns and agricultural villages,
its popularity reaches an un-
precedented 80.9 percent of all
households!
"The use of solar heaters in
Israel saves 2-3 percent of Is-
rael's energy needs, which in
terms of hard currency runs
into tens of millions of dollars,"
says Michael Graber, head of
the Ministry of Environment's
Air Pollution Division. "And, of
course, it reduces air pollution."
The popularity of solar
heaters is not coincidental.
While solar energy is employed
all over the world, the common
household solar heater was con-
ceived in Israel. "The designer
was Zvi Tavor," says Mr.
Graber, "who for 30 years
served as director of the Min-
istry of Commerce and Indus-
try's Physics Lab. While the
principle is simple, it had to be
actualized in terms of technol-
ogy into system that would be
easy to install and economically
feasible. The Physics Lab de-
signed the first domestic solar
water heaters — a design which
has since been adopted all over
the Middle East. Thus Zvi
Tavor is, in essence, the father
of the solar boiler,' " he says.
Who precipitated the change?
The move to "beautify" these en-

