BUSINESS

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Small Business Loan?
Come To The Source.

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hen it comes to
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should be your
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we produce results!
SBA loans have many

EPUvo
B le fiC
Bitim

HOW'S BUSINESS page 13

advantages over conventional
business loans, including
longer terms and lower
payments.

So let our SBA experts
put their experience to
work for you.

Laurie Frankel

Laurie Frankel:
Housing
Development

Cr

nnutu

Bloomfield Hills (810) 258-5300

CALL TOLL FREE

MEMBER FDIC

1-800-968-4425

7 A.M. - 7 P.M. M - F

DISTINCTLY BETTER BANKING

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(Simsbury Plaza) • West Bloomfield

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New homeowners agree low-in-
terest rates help make a dream
a reality. They're good for
builders, too.
Laurie Frankel, vice-presi-
dent of sales and marketing for
the Herman Frankel Organi-
zation, said 1992-93 was prof-
itable.
The 43-year-old company,
best known for developing and
building a number of residen-
tial communities in West
Bloomfield, is completing two
new subdivisions in the town-
ship.
"We've never stopped sell-
ing," Ms. Frankel said.
While consumers continue to
shop for the best value, they are
not giving up goals of owning

WERE FIGHTING FOR YOUR LIFE

larger homes in prime school
districts.
Most Herman Frankel
homes are 3,900 to 4,200 square
feet and run up in price from
$360,000. Condominiums begin
in the high $200,000 range.
Dollar signs have not de-
terred sales, though.
"Last year was a great year,"
Ms. Frankel said. "I don't think
people are as fearful of buying
anymore. They got tired of wait-
ing for something to happen. In-
terest rates remained low. It's
been the ideal time to buy.
"It's a cyclical business, like
any that provides non-essen-
tials."
The Herman Frankel Orga-
nization continues to advertise
in newspapers, but has added
direct mail, commemorative
books and even bowling alley
score sheets to its list of at-
tempts at name recognition.
Perhaps more important,
Herman Frankel offers what
many families desire — fairly
large homes, good schools and,
in its newest development at 14
Mile and Farmington roads,
sidewalks, street lights and
playgrounds.
"People are returning to dif-
ferent values. They're staying
at home more," Ms. Frankel
said. "No one wants to be house
poor.
"We tell potential buyers:
Buy the most home you can af-
ford. Salaries increase and these
homes will appreciate. Our
homeowners make a good prof-
it when they sell."

ow does an eight-man Is-
raeli company convince a
$20 billion U.S. corpora-
tion it is capable of be-
coming the sole manufacturer
of key equipment which will de-
termine the American giant's
placement in a crucial and com-
petitive market?
Not very easily, Yoel Gat,
president of Gilat Satellite Sys-
terns, can tell you, but it can be
done.
Today, thanks to a strategic
partnership they forged, Gilat
is the sole supplier of Very
Small Aperture Terminals
(VSATs) to GTE Spacenet, a
subsidiary of GTE.
The low-cost terminals are
the basis of an affordable satel-
lite system called Skystar Ad-
vantage. GTE-Spacenet is
marketing the service to busi-
nesses that need a great deal of
information dispersed rapidly
between a central location and
a number of sites. In the U.S.,

for example, the RiteAid drug-
store chain uses the Gilat ter-
minals to verify credit cards and
check prescriptions.
Gilat, together with the GTE
Spacenet Corp., was recently
honored as the BIRD Founda-
tion's Joint Venture of the Year,
the first time that BIRD (the Is-
rael-U.S. Binational Industrial
Research and Development
Foundation) has issued such a
prize to one of the Israeli-Amer-
ican partnerships it has sup-
ported over the past 16 years.
Sitting around a table in the
BIRD foundation's Tel Aviv of-
fices, GTE Spacenet President
Howard Svigals and Raymond
Marks, vice president of sales
and marketing, still shake their
heads with disbelief when they
recall that they actually entered
into a such deal with an eight-
man company that, at the time,
had annual sales of $100,000, a
sum that probably does not
reach what telecommunications

