BUSINESS

The IQ Test Where No Matter What You Pick You're A Genius.

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BALANCING ACT

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1994 LS400 $599.

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1994 ES300 $389.

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1994 GS300 $489*

'1994 ES300 Based on MSRP of $33,903, 1994 GS300 based on MSRP of $44,603, 1994 LS400 based on
MSRP of $55,303. 36 month closed end lease. 10% CAP reduction. 15,000 miles per year, 150 per mile in
excess of 45,000 miles. $500 refundable security deposit. Total obligation: ES300 $14,004, GS300 $17,604,
LS400 $21,564. Plus 4% use tax, plates, transfer fee. Customer responsible for excess wear and tear.
Option to purchase: ES300 $18,985.68, GS300 $25,869.74, LS400 $31,522.71.

LEXUS
OF LANSING
The Relentless Pursuit of Perfection

For a personal showing:
Call 1-800-539-8748 OR 1-800-LEXUS-4-U

Exit 104 of 1.96 • 5709 S. Pennsylvania, Lansing • 517/394-8000 (CALL CoLLEcr

Market Fact

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dvertising is an integral part of the information package
welcomed by Jewish News readers every week.

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*84% actively seek advertising information in
The Jewish News every week.

Source: 1993 Simmons-Jewish News Study

LLi

THE JEW1SH NEWS

page B45

Ms. Mark Ross depends on
family and staff to help maintain
the balancing act. All five of her
children are involved in the busi-
ness.
"I think you need support,
but you also have to be willing
to trust people and let them do
their jobs. I have great people
working for me (family and non-
family). The secret is treating
them well," Ms. Mark Ross said.
`The best way to run a business
is as a team. The team has got-
ten stronger over the years.
"It takes a lot of pressure off
of one person."
Richard Lobenthal, Michigan
regional director for the Anti-
Defamation League, believes
there is not just one, but many,
components to the success or
failure in combining business
and volunteerism.
"Virtually all the people who
are successful at this balancing
act are overprogrammed. It just
can't work without organizing
time. If you become scattered,
start missing meetings, you get
the reputation of being flaky. It
works against you."
Mr. Lobenthal said the lay
leader is usually political and
pragmatic, while the profes-
sional is principled.
"As an agency director, you
learn that volunteers better be
getting something out of their
time," Mr. Lobenthal said. "You'd
be silly not to know there are

thousands of reasons people vol-
unteer."
He doesn't believe work or
family life must suffer because
of outside volunteer interests.
"There are lines we all draw,
a hypothetical line of intrustion
and a practical one," Mr. Loben-
thal said. "Most people, in
scheduling their time, fall some-
where in between these two
lines. Some people draw the
lines higher. But to say busi-
nesses and marriages fall apart
because of time devoted to com-
munity work would be inaccu-
rate. When businesses and
marriages fail, there are usual-
ly many dynamics at work."
At Blue Cross-Blue Shield,
executive vice-president and
chief financial officer Robert
Naftaly makes no secret or ex-
cuses for the amount of time de-
voted to community involve-
ment. He doesn't have to.
Through the years, Mr. Naf-
tal3r's involvement has grown
from work with the Anti-
Defamation League and the
Jewish Federation to include
the Jewish Home for Aged,
Wayne State University and
the Capuchin Soup Kitchen.
Most often, Mr. Naftaly is
asked not only to give of his
time and money, but also of his
skill — maintaining ledgers and
books.
"Lawyers help with legal ex-
pertise, I hold finance posi-
tions." ❑

Building Standards
Are Very High

CARL ALPERT SPECIAL TO THE JEWISH NEWS

I

n the next five years the
building industry in Israel
must construct from 70,000
to 100,000 housing units per
year to house new immigrants,
to accommodate natural popu-
lation growth and to replace an-
tiquated structures, many of
which are literally falling apart.
This will involve the expendi-
ture of many billons of dollars,
and profit-hungry businessmen
from all parts of the world are
already beginning to descend
on Israel with their schemes for
mass erection of housing. The
authorities are being offered in-
genious inventions to expedite
construction, artistic and vivid
eye-catching renditions of apart-
ments and even some crack-
brained ideas.

They don't get very far in
their preliminary negotia-
tions here before being told
that their new methods and
designs must first undergo
scrutiny of the country's wat-
chdog, the National Building
Research Institute at the

Technion. Very well, they
gather up their papers and
pictures and models and head
for Haifa where they get their
first shock. The expert who
receives them, as head of the
Division for Physical Perfor-
mance of Buildings, is an at-
tractive woman, Dr. Rachel
Becker. The second shock
comes when she and her col-
leagues cooly and skillfully
analyze their proposals,
revealing a masterful
understanding of every
engineering aspect of
building. A thorough study of
a proposal may take a week or
so, but sometimes even a
quick inspection is enough for
her to point out defects in the
plans which will create
maintenance problems later,
or affect structural safety, fire
resistance, internal climate,
acoustics, lighting, insulation
or durability.
Within the last year or so,
Dr. Becker told us, her group
has received about 240 ap-