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February 11, 1994 - Image 36

Resource type:
Text
Publication:
The Detroit Jewish News, 1994-02-11

Disclaimer: Computer generated plain text may have errors. Read more about this.

12 MONTH CERTIFICATE

3.500% 'RAPET
3.550 %

A.PY/

24 MONTH CERTIFICATE

4.000 0/0 INITEURIE ST
4.060% APITI*

60 MONTH CERTIFICATE

5.000% RATE
5.090%

First
Rate
Rates.

These are fixed rate
certificates of deposit
that are insured by
the Federal Deposit
Insurance Corporation
(FDIC). A minimum
opening deposit and
balance of $500.00
is required to obtain
the stated A.P.Y.

Call 338-7700
352-7700

MEREST

FIRST SECURITY

A.P.Y./ *

SAVINCIS BANk

"First in Service -

Main Office

2600 Telegraph Rd.
Bloomfield Hills. MI 48302

* Annual percentage yield when compounded quarterly. Rate is accurate as of 2/11/94.

Penalty for early withdrawal from certificate accounts may he assessed.

. STOCKS TAX-FREE BONDS MUTUAL FUNDS

F

P

First of Michigan
Corporation

FoM

INVESTMENTS

Members New York Stock Exchange, Inc

U

Herman Schwartz

T

Senior Vice President - Investments
Branch Manager

Travelers Tower / Suite 1020
26555 Eveigreen Road / Southfield, Mich. 48076
(313) 358-3290

U
S
T
Toll Free 1
S
TAX DEFERRED ANNUITIES

-

CC)

-

LENDER

WE SHIP
FURNITURE

y T1 ip

II

E
X

EQUAL HOUSING

N

A

C

A
L;

P

A

N
N

2523 W. Maple
(at Cranbrook)
Bloomfield Hills

433-3070

6453 Farmington Road
W. Bloomfield

855-5822

N

G

800 826 2039

-

IRA s

-

MONEY MANAGEMENT

LLJ

C/)

THE DETRO

H-

36

Pia- noworks

• PIANO CONSULTATION • SALES • SERVICE • CONCERT RENTALS

INTRODUCING THE AMERICAN MADE PIANOS

Mason & Hamlin Sofuner

541-6334

23225 WOODWARD • FERNDALE

Find It All In
The Jewish News
Classifieds
Call 354-5959

FURNISHINGS page 34

blessing and a curse. Many
small, entrepreneurial busi-
nesses can be crushed under
the weight of too-rapid growth.
Three years after starting, they
found themselves in a big fi-
nancial hole. Experts sug-
gested to Mr. Sallan and Mr.
Dresner to get out of the busi-
ness.
"They told us, 'Close the
doors, declare personal bank-
ruptcy.' It just got uglier and
uglier," says Mr. Dresner.
"Andy and I came into the of-
fice and we sat down and we
said, 'Look, we could close our
doors and that would be cop-
ping out. That would be the
easy way to do it. Is this what
we want to do?'
"That wasn't us," adds Mr.
Sallan. "Our name, our in-
tegrity and our reputation
were too important."
Instead, they stopped draw-
ing salaries, made payment
arrangements with their cred-
itors, tightened their belts and
struggled until they saw day-
light.
That almost disastrous
growth made the two men re-
evaluate how their company
was run. And they made some
crucial changes, implementing
a set management style and
tougher cost controls.
Mr. Sallan has some strong
opinions about what sets his
company apart from other fur-
niture and cabinet makers. He
says Futuristic takes a rather
unconventional team approach
to marketing its product. In-
stead of having sales and de-
sign operate separately, each
sales person has a technical
support person. They're a
team, and they work in con-
junction on every project —
from the very first customer
contact to the finished furni-
ture.
Futuristic has a fully inte-
grated CAD/CAM system.
CAD/CAM stands for comput-
er aided design/computer aid-
ed manufacturing. Instead of
handing off blueprints to work-
ers, the design travels the in-
formation highway to the
computerized saws and other
machinery at the Royal Oak
factory. As far has he knows,
Bloomfield Hills architect
David Lubin says Futuristic is
one of only a handful of cabi-
net makers to be completely
"on-line."
Futuristic uses computers
from the onset. A customer can
see the design in 3-D on a com-
puter screen, view the draw-
ings from several perspectives
and even get an idea of what
the finished product will look
like.
Mr. Sallan says his compa-
ny targets the upscale con-
struction, custom and retail
markets. And in that arena,
the quality of the product can't

be compromised. The comput-
ers play an integral role in reg-
ulating quality control and
reducing waste.
For non-custom jobs, the di-
mensions of each section of a
cabinet is fed into the comput-
erized equipment, cut accord-
ingly and labeled in detail. As
the product moves along in the
manufacturing process, it must
pass seven different inspec-
tions.
Mr. Sallan says most cabi-
net companies aren't willing to
sink that kind of money into
a fully integrated system. He
says it was well worth the. ini-
tial $100,000 investment.
As company president, Mr.
Sallan oversees the daily op-
erations of the business. Mr.
Dresner is vice president and
he handles field operations,
which include installation of
the finished product.
That commitment to quali-
ty and personal touch are re-
flected in customer satisfaction.
"They have talented staff de-
signers and cabinet makers,"
says architect David Lubin, of

A customer can see

the design in 3-D
on the screen.

Lubin/Tringali Associates in
Bloomfield Hills. "(Futuristic)
did some furniture for our new
office space. We're very hap-
py with that, satisfied with the
quality of the product."
"They're equipped with the
latest and greatest in products,
equipment and brains," says
Farmington Hills interior de-
signer Beverly Stewart. "I re-
ally feel Futuristic is
committed to design. Togeth-
er with the designer, they ex-
plore all the avenues for the
atmosphere you're working in.
That enables them and the de-
signer to better serve the client.
Their follow up and follow
through as far as customer re-
lations, they're terrific about
it. They're really one of the bet-
ter cabinet companies I have
ever worked with. I'm very
confident when I leave a job
with them."
Most importantly, says Ms.
Stewart, as Futuristic grows,
it is still listening to its cus-
tomers and using that infor-
mation to make its operation
more responsive and efficient.
"I think they're growing in the
right direction. They're doing
all the right things."
Last year was one of posi-
tioning for the company, mak-
ing the transition from an
entrepreneurial venture to a
small business. The company
pushed more heavily into the
retail and residential home fur-

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