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2523 W. Maple
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Pia- noworks
• PIANO CONSULTATION • SALES • SERVICE • CONCERT RENTALS
INTRODUCING THE AMERICAN MADE PIANOS
Mason & Hamlin Sofuner
541-6334
23225 WOODWARD • FERNDALE
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FURNISHINGS page 34
blessing and a curse. Many
small, entrepreneurial busi-
nesses can be crushed under
the weight of too-rapid growth.
Three years after starting, they
found themselves in a big fi-
nancial hole. Experts sug-
gested to Mr. Sallan and Mr.
Dresner to get out of the busi-
ness.
"They told us, 'Close the
doors, declare personal bank-
ruptcy.' It just got uglier and
uglier," says Mr. Dresner.
"Andy and I came into the of-
fice and we sat down and we
said, 'Look, we could close our
doors and that would be cop-
ping out. That would be the
easy way to do it. Is this what
we want to do?'
"That wasn't us," adds Mr.
Sallan. "Our name, our in-
tegrity and our reputation
were too important."
Instead, they stopped draw-
ing salaries, made payment
arrangements with their cred-
itors, tightened their belts and
struggled until they saw day-
light.
That almost disastrous
growth made the two men re-
evaluate how their company
was run. And they made some
crucial changes, implementing
a set management style and
tougher cost controls.
Mr. Sallan has some strong
opinions about what sets his
company apart from other fur-
niture and cabinet makers. He
says Futuristic takes a rather
unconventional team approach
to marketing its product. In-
stead of having sales and de-
sign operate separately, each
sales person has a technical
support person. They're a
team, and they work in con-
junction on every project —
from the very first customer
contact to the finished furni-
ture.
Futuristic has a fully inte-
grated CAD/CAM system.
CAD/CAM stands for comput-
er aided design/computer aid-
ed manufacturing. Instead of
handing off blueprints to work-
ers, the design travels the in-
formation highway to the
computerized saws and other
machinery at the Royal Oak
factory. As far has he knows,
Bloomfield Hills architect
David Lubin says Futuristic is
one of only a handful of cabi-
net makers to be completely
"on-line."
Futuristic uses computers
from the onset. A customer can
see the design in 3-D on a com-
puter screen, view the draw-
ings from several perspectives
and even get an idea of what
the finished product will look
like.
Mr. Sallan says his compa-
ny targets the upscale con-
struction, custom and retail
markets. And in that arena,
the quality of the product can't
be compromised. The comput-
ers play an integral role in reg-
ulating quality control and
reducing waste.
For non-custom jobs, the di-
mensions of each section of a
cabinet is fed into the comput-
erized equipment, cut accord-
ingly and labeled in detail. As
the product moves along in the
manufacturing process, it must
pass seven different inspec-
tions.
Mr. Sallan says most cabi-
net companies aren't willing to
sink that kind of money into
a fully integrated system. He
says it was well worth the. ini-
tial $100,000 investment.
As company president, Mr.
Sallan oversees the daily op-
erations of the business. Mr.
Dresner is vice president and
he handles field operations,
which include installation of
the finished product.
That commitment to quali-
ty and personal touch are re-
flected in customer satisfaction.
"They have talented staff de-
signers and cabinet makers,"
says architect David Lubin, of
A customer can see
the design in 3-D
on the screen.
Lubin/Tringali Associates in
Bloomfield Hills. "(Futuristic)
did some furniture for our new
office space. We're very hap-
py with that, satisfied with the
quality of the product."
"They're equipped with the
latest and greatest in products,
equipment and brains," says
Farmington Hills interior de-
signer Beverly Stewart. "I re-
ally feel Futuristic is
committed to design. Togeth-
er with the designer, they ex-
plore all the avenues for the
atmosphere you're working in.
That enables them and the de-
signer to better serve the client.
Their follow up and follow
through as far as customer re-
lations, they're terrific about
it. They're really one of the bet-
ter cabinet companies I have
ever worked with. I'm very
confident when I leave a job
with them."
Most importantly, says Ms.
Stewart, as Futuristic grows,
it is still listening to its cus-
tomers and using that infor-
mation to make its operation
more responsive and efficient.
"I think they're growing in the
right direction. They're doing
all the right things."
Last year was one of posi-
tioning for the company, mak-
ing the transition from an
entrepreneurial venture to a
small business. The company
pushed more heavily into the
retail and residential home fur-