,p/.09.,741•9;
Kosher Food Pantry in Oak
Park, said Gleaners was histor-
ically a low- profile organization.
"In order to operate more ef-
ficiently and better serve the dis-
advantaged, the (Gleaners)
board decided to develop more
ties outside its traditional
realm," said Ms. Rosenfeld. "One
way we're doing that is with a
women's power breakfast, which
is being underwritten by Pru-
dential Securities. We've never
done anything like it."
To be held at the Detroit Club
on March 16 at 8 a.m., Ms.
Rosenfeld said she hoped the
power breakfast would raise
over $10,000 in new donations.
Gleaners may also undertake
some type of theater program in
the fall to further spread its
reach in the community.
Meanwhile, from a business
point of view, corporate giving
is a balance of education, eco-
nomic development and quality
of life, said Sarah Saltzman,
manager of corporate events
and marketing for Troy-based
Ameritech Advertising Services,
the telephone directory and elec-
tronic advertising division of
Ameritech, Inc. in Chicago.
"When we look at supporting
and contributing to community
events, there must be a local or
regional tie-in ," said Ms. Saltz-
man. "What we're looking for is
an event that will bring true
benefit to the community. Some
groups call and ask for a check,
but we want to bring initiative."
As an example, Ms. Saltzman
said Ameritech Advertising Ser-
vices sponsored Volunteer-A-
Thon, an annual event similar
to walk-a-thons where volun-
teers work with non-profit
groups for a day and solicit con-
tributions for their work. Vol-
unteer-A-Thon is the major
fund-raising event for South-
field-based Volunteer Impact.
"Some of our employees are
members of Volunteer Impact,
so there's that tie-in as well,"
said Ms. Saltzman. "We've also
look at timely social issues such
as health care and elder care.
Last year, we helped sponsor a
working parent program with
the National Council of Jewish
Women. We also support the
Detroit Festival of Arts and Toys
For Tots." D
x
•
AMW
9,;( 3
aVeit/<.44V
Photo by Glenn Triest
port corporate/non-profit events,
especially given the decline in
government funding in recent
years.
Dulcie Rosenfeld, who has
long been active in supporting
the Allied Jewish Campaign
and other philanthropic groups
within the Jewish community,
said non-profit organizations
benefit beyond simple monetary
contributions when they link
themselves with corporations.
"In some cases, a non-profit
would never be able to put on an
event for soliciting donations
without some underwriting by
one or several businesses," said
Ms. Rosenfeld. "The non- prof-
it often doesn't have the re-
sources or the connections. But
when one of these events is put
together, it creates a lot of
awareness and raises the con-
sciousness of potential donors."
As an example, Ms. Rosen-
feld, a board member of Glean-
ers Community Food Bank of
Greater Detroit, which secures,
stores and distributes food to
area non-profit agencies sup-
porting needy and hungry citi-
zens, including the Yad Ezra
4"
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;41
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itreg,
Max Fisher
•
Futuristic Furnishings
Reaping The Profits
'& 1
ADMEN CHANDLER SPECIAL TO THE JEWISH NEWS
A
ndrew Sallan had the
itch to be his own boss.
His longtime friend
Scott Dresner had the
knack for woodworking design.
Nine years ago, they pooled
their talents, borrowed some
money and started their own
business.
Now, the two men from
Southfield are principals and
partners in Futuristic Fur-
nishings, Inc., a cabinet and
furniture manufacturing com-
pany with a state-of-the-art fa-
cility in Royal Oak, employing
35 people. Futuristic grossed
FURMSHNIGS page 34
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33