minl, :II 014 N--1 <
Northwest Area's Only Mexican Restaurant
Specializing in Great Quesadillas, Chile Rellenos, Flautas & More
Paul Harvey would put it, "'Phis
is the rest of the story."
Simons Michelson Zieve Ad-
vertising celebrated its 65th
anniversary recently as over
300-folks from all walks of life
crowded the SMZ offices in Troy
for a lot of camaraderie.
But the seed of this respect-
ed advertising company was
Planted in 1921.
Leonard andLarry were boy-
hood friends, playing penny
ante poker at each other's
homes . . . 17-year-old Leonard
got a job as office boy and as-
sistant art director . . . at $25
a month . . . for Milton Hersh-
field's Detroit Ad-Service.
Milton didn't like his em-
ployees having friends visit
them at work . . . So when Larry
came one day, Leonard, who
had joined Milton Herschfield
just two weeks prior, was
seated in the front and tried to
kick his friend out . . . Larry,
however, said his visit wasn't to
see Leonard . . . he was there for
a job . . . which Larry got as a
This was the beginning of an
ad business friendship that
later blossomed into Simons
They left Ad-Services, and on
Jan. 12, 1929, with no money
between them . . . just the
"heaven-sent" loan from printer
LIVE LATIN JAZZ by JOSE RIOJAS
BUY ONE DINNER
GET SECOND ONE
Of equal or lesser value HALF OFF
5 0% VALUE
Expires Wed. Feb 23, 1994
11 11 1111
May not be used with any other offer.
Limit one coupon per table-No Cash Value
CLIP & SAVE
One of metropolitan Detroit's Most
Beautiful and Exciting Restaurants
Wonderfully Prepared Catering
in Your Home, Office or at Our Restaurant
Fine Dining and Live Entertainment
7 Nights A Week
5566 Drake Rd.
28407 5 Mile Rd.
Fri 12 noon-1:30 am
Sal 5 pm-1:30 am
Fri & Sat 11-10
(Walnut Lake Rd.
Drake Summit Mall)
28875 Franklin Rd. at Northwestern & 12 mile
SEEN AT MARVIN'S
LILA GREEN, Humorist, Educator, Lecturer, Ann Arbor; ALLAN HOUS-
TON, Detroit Pistons; DR. CARY WOLF, D.P.N., Medical & Surgical
Foot Specialist; CHRIS OSGOOD, Detroit Red Wings; PAM DAN-
GOVIAN, Microbiologist; LEON SIMON, Pharmacist; BOB SILVER-
MAN, Silverman's Restaurants; DR. SHLOMO SAWILOWSKY, Ph.D.,
Professor of Statistics, College of Education, Wayne State University.
Classic Mid Eastern Cuisine
In An Elegant Setting
11 am - 3:00 pm
Prima Diner is new
at 10 Mile and
Maurice Arronson . . . they got
offices in the Park Avenue
Building for the start of a won-
With Leonard's knowledge of
installment jewelry promotion
and Larry's for credit clothing,
they set up a syndicated mat
service for these types of ac-
counts both had worked on pre-
viously and taken with them.
Leonard and Larry made
$25,000 the first six months
. . . They had 20 employees, one-
half of them artists used mainly
for paste-up work . . . The stock
market crash came in October
1929, but Leonard and Larry
still wound up the year totaling
When the bottom dropped
out of their art mat service, and
it folded, the two friends took
on various other accounts re-
moved from the jewelry and
clothing industries . . . Like Zip
Gas, 10 gallons for $1.
Leonard's son-in-law, Mort
Zieve, came on board in 1977
. He is chairman, with Larry's
son, Jim, his partner and com-
They say that a good mar-
riage or partnership must have
arguments to be successful .. .
SIMONS page 85
11 am - 3:00 pm
5 pm - 8 pm
*Children 12 and under
CATERING FOR ALL OCCASIONS
7295 Orchard lake Rd., West Bloomfield
(In The Robin's Nest Shopping Center)
* LITE BITE
r HEART SMART
* FRESH FRUIT
r I 1/2
31005 ORCHARD LAKE RD. BIHRID F&M SOUTH OF 14 • 626-5020
MON.-THURS. 10-9, FRI. 8 SAT. 10-11, SUN. 12-8
Detroit's Original Since 1936
0 9 #
COMPLETE DINNER FROM SOUP TO DESSERT!
FRESH LAKE SUPERIOR
BROILED TO PERFECTION!
IANY MEAT OR DAIRY TRAY
Sat 8 a.m.-Mid.
Sun. 8 a.m-11 p.m.
■ 1 ES= MIN
5■ DI,DG3031212z tat ar.
INCLUDES: SOUP OR SALAD, VEG. & POT, FRESH BAKED BREAD,
HOMEMADE BANANA NUT CAKE SLICE.
Hours: Mon.-Fri. 7 a.m.-Mid.
C O F F E E
19739 W. 12 Mile Rd. Southfield
(At Evergreen Plaza) Tel. 443-0511
fOR 4 FREE QUA
Coffee Drinks Only
IIIIMIN VIM MEM MIME MIN MIMI =IN
600OFF BEST OF EVERYTHING
Will-IMENDON OF OUR FAVORITE COLUMN
•ANY DAY! • ANY HOUR! • ANY SEASON! • NO LIMIT!
• NO COUPON! • FREE DELIVERY 5 MILE RADIUS
REMEMBER! WE ARE OPEN 7 DAYS 9 A.M. TO 12 MIDNIGHT
WE DELIVER 7 DAYS (1 1 a.m. TO 6 p.m.
GREENFIELD N. OF 10 MILE AT I-696