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January 21, 1994 - Image 83

Resource type:
Text
Publication:
The Detroit Jewish News, 1994-01-21

Disclaimer: Computer generated plain text may have errors. Read more about this.

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Restaurante

mum
VA

Northwest Area's Only Mexican Restaurant

Specializing in Great Quesadillas, Chile Rellenos, Flautas & More

11111111

Paul Harvey would put it, "'Phis
is the rest of the story."
Simons Michelson Zieve Ad-
vertising celebrated its 65th
anniversary recently as over
300-folks from all walks of life
crowded the SMZ offices in Troy
for a lot of camaraderie.
But the seed of this respect-
ed advertising company was
Planted in 1921.
Leonard andLarry were boy-
hood friends, playing penny
ante poker at each other's
homes . . . 17-year-old Leonard
got a job as office boy and as-
sistant art director . . . at $25
a month . . . for Milton Hersh-
field's Detroit Ad-Service.
Milton didn't like his em-
ployees having friends visit
them at work . . . So when Larry
came one day, Leonard, who
had joined Milton Herschfield
just two weeks prior, was
seated in the front and tried to
kick his friend out . . . Larry,
however, said his visit wasn't to
see Leonard . . . he was there for
a job . . . which Larry got as a
copywriter.
This was the beginning of an
ad business friendship that
later blossomed into Simons
Michelson Advertising.
They left Ad-Services, and on
Jan. 12, 1929, with no money
between them . . . just the
"heaven-sent" loan from printer

VA

LIVE LATIN JAZZ by JOSE RIOJAS
Thursday-Saturday 7-10
SALSA DANCING
Friday-Saturday 10-1:30

1111111

1111111

11111111

11111111

r

A

11111111

7.1
mum

BUY ONE DINNER
GET SECOND ONE
Of equal or lesser value HALF OFF
Monday-Tuesday-Wednesday Only

5 0% VALUE
Expires Wed. Feb 23, 1994

11 11 1111

May not be used with any other offer.
Limit one coupon per table-No Cash Value
CLIP & SAVE

11111111

11111111

One of metropolitan Detroit's Most
Beautiful and Exciting Restaurants

1

UP To

Wonderfully Prepared Catering
in Your Home, Office or at Our Restaurant

N

1111111

VA

nuum
b_.\.

Fine Dining and Live Entertainment
7 Nights A Week

11111111

111111111

11111111

5566 Drake Rd.
West Bloomfield

28407 5 Mile Rd.

11111111

661-8088

Livonia
(Near Middlebelt)
421-3310

Mon-Thurs 5-10
Fri 12 noon-1:30 am
Sal 5 pm-1:30 am

Mon-Thurs 11-9
Fri & Sat 11-10

11111111

(Walnut Lake Rd.
Drake Summit Mall)

A4Ultitit!IR!ME

11111111

28875 Franklin Rd. at Northwestern & 12 mile
Southfield
358-3355

Ufa

r

SEEN AT MARVIN'S

LILA GREEN, Humorist, Educator, Lecturer, Ann Arbor; ALLAN HOUS-
TON, Detroit Pistons; DR. CARY WOLF, D.P.N., Medical & Surgical
Foot Specialist; CHRIS OSGOOD, Detroit Red Wings; PAM DAN-
GOVIAN, Microbiologist; LEON SIMON, Pharmacist; BOB SILVER-
MAN, Silverman's Restaurants; DR. SHLOMO SAWILOWSKY, Ph.D.,
Professor of Statistics, College of Education, Wayne State University.

Classic Mid Eastern Cuisine
In An Elegant Setting

SUNDAY BRUNCH

ALL-YOU-CAN-EAT
11 am - 3:00 pm

$5.95


BUFFET LUNCH

Prima Diner is new
at 10 Mile and
Northwestern.

Maurice Arronson . . . they got
offices in the Park Avenue
Building for the start of a won-
derful togetherness.
With Leonard's knowledge of
installment jewelry promotion
and Larry's for credit clothing,
they set up a syndicated mat
service for these types of ac-
counts both had worked on pre-
viously and taken with them.
Leonard and Larry made
$25,000 the first six months
. . . They had 20 employees, one-
half of them artists used mainly
for paste-up work . . . The stock
market crash came in October
1929, but Leonard and Larry
still wound up the year totaling
$41,000.
When the bottom dropped
out of their art mat service, and
it folded, the two friends took
on various other accounts re-
moved from the jewelry and
clothing industries . . . Like Zip
Gas, 10 gallons for $1.
Leonard's son-in-law, Mort
Zieve, came on board in 1977
. He is chairman, with Larry's
son, Jim, his partner and com-
pany president.
They say that a good mar-
riage or partnership must have
arguments to be successful .. .
SIMONS page 85

11111111

ALL-YOU-CAN-EAT
Monday-Friday
11 am - 3:00 pm
$5.95

DINNER BUFFET

ALL-YOU-CAN-EAT
Monday Only
5 pm - 8 pm
$9.95 $5.95*



*Children 12 and under

Reservations 737-0160

CATERING FOR ALL OCCASIONS

7295 Orchard lake Rd., West Bloomfield
(In The Robin's Nest Shopping Center)

* GOURMET
COFFEES
* LITE BITE
LUNCHES
r HEART SMART
BAKED GOODS

RAV

* FRESH FRUIT
& VEGETABLE
JUICE BLENDS

c14 aaditionatcoffEgoulE

Fax 443-0512

r I 1/2
Off

I=M

L

MIN

MEN

31005 ORCHARD LAKE RD. BIHRID F&M SOUTH OF 14 • 626-5020

MON.-THURS. 10-9, FRI. 8 SAT. 10-11, SUN. 12-8

MODERN
DELICATESSEN

Detroit's Original Since 1936

0 9 #

COMPLETE DINNER FROM SOUP TO DESSERT!
FRESH LAKE SUPERIOR

WHITEFISH'? .95k=

NO WOW

ft,

/ cm

t

BROILED TO PERFECTION!

0,
0,

IANY MEAT OR DAIRY TRAY

$

Sat 8 a.m.-Mid.
Sun. 8 a.m-11 p.m.

■ 1 ES= MIN

With Coupon

L

5■ DI,DG3031212z tat ar.

INCLUDES: SOUP OR SALAD, VEG. & POT, FRESH BAKED BREAD,
HOMEMADE BANANA NUT CAKE SLICE.

ow Open

Hours: Mon.-Fri. 7 a.m.-Mid.

raTtaati3 GlaGe

1 Coupon
Per
Person

* GOURMET
DESSERTS

GOUR M
C O F F E E

19739 W. 12 Mile Rd. Southfield
(At Evergreen Plaza) Tel. 443-0511

fOR 4 FREE QUA

THIS AD

Your Order

Coffee Drinks Only

Exp. 2-28-94

IIIIMIN VIM MEM MIME MIN MIMI =IN

600OFF BEST OF EVERYTHING

Will-IMENDON OF OUR FAVORITE COLUMN

•ANY DAY! • ANY HOUR! • ANY SEASON! • NO LIMIT!

• NO COUPON! • FREE DELIVERY 5 MILE RADIUS

REMEMBER! WE ARE OPEN 7 DAYS 9 A.M. TO 12 MIDNIGHT

WE DELIVER 7 DAYS (1 1 a.m. TO 6 p.m.
GREENFIELD N. OF 10 MILE AT I-696

968-8000

83

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