AUTO'94

7V4?

A NEW KIND OF WOMEN'S MAGAZINE

K H

premier

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The premiere issue
of Know-How mag-
azine published by
Hachette and un-
derwritten by Gen-
eral Motors.

VOLKSWAGEN

ii

inside, the way to:
• save a fortune
• make a bundle

a check the oil
a spot a rip-off
a stop a leak

• take a break

' Who's to blame for
II If Ir bell-bottoms?

Metropolitan Home, American
Photo, Best Selling Home Plans
and more.
"We had a good fourth quar-
ter. Our ad pages are up nine
percent," said Mr. Pecker in a
recent telephone interview. He
is quite the salesmen as he
quickly points out that Ha-
chette's magazines all are print-
ed on high quality paper, have
bold graphics and make a qual-
ity statement. "We live and die
by our products," he said.
In a time when prints seems
to be lost in a sea of electronic
media, Mr. Pecker offers an op-
timistic perspective. "I think it
will broaden the base of print,"
he said referring to American
Online and the expanding op-
portunities on cable television.
"I think it will expand the uni-
verse, not decrease it."
Hachette's forays into custom
publishing have exceeded his
expectations. He said the joint
venture with GM in Know-How
magazine has been very suc-

i

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c

cessful. In 1994,
Hachette plans to
Sun
produce
magazine for
Bausch and
Lomb with the
• Arnell Group. "I
.. think that as new
,, magazines are
- launched, this is
the way it's going
to be done," he
said.
Perhaps, Mr.
Pecker's business savvy began
with his first automotive ven-
ture — financing his college ed-
ucation working as a car
wholesaler in New York. Mr.
Pecker has a degree from Pace
University in New York. He
grew up in the Bronx and be-
gan his career as a senior au-
ditor at Price Waterhouse and
Company. Then he moved to
CBS and survived the buyouts
with Diamandis and Hachette.
Fortunately, he says his Ju-
daism has never been an issue
in the workplace.
He admits that he is a
workaholic, competitive and
has an interest to succeed. "I
live and die by my word. If I
give my word or shake my
hand, I'll go through with it
even if it's to my detriment."
Following the traditions of his
late father, a bricklayer in
Harlem, whose hands were crit-
ical in his livelihood, Mr. Peck-
er noted, "My success is my
handshake." 0

it

Why silly habits
keep you sane

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