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Roseville • Royal Oak • Rochester • Renaissance Center Birmingham Grosse Pointe Rochester 646-8787 882-2880 656-5760 Clawson Lincoln Park Sterling Heights 435-2840 383-4000 268-5200 Dearborn Livonia Southfield 274-3030 462-4106 355-9831 West Bloomfield 855-6644 Waterford 674-4901 Warren 558-4600 Amual percentage yields effective as of 12/6193. *Rates may change. Statement fees may reduce earnings if balance is not maintained. FDIC INSURED TALKING BOOKS page 27 "We've had an incredible re- sponse since we opened," says Mr. Pereira, 25. He looks for- ward to franchising Talking Books stores nationwide. But that growth will be slow, he insists. "We won't expand until we know everything about books and business." His partner agrees, adding that "we'll have our interna- tional head office in Michigan." The pair chose Michigan be- cause Mr. Simtob's girlfriend, Amy Ben Moshe, is from West Bloomfield. "There's no way a person can walk into a city and just start a business," he says. "Her fami- ly has been incredibly support- ive." It may have been love that brought Talking Books to De- troit, but it was planning that prompted the pair to begin their operation in the United States. They felt that it would be easi- er to expand internationally from the U.S. Mr. Simtob says that Talk- ing Books is financed entirely by the success of Tint King, the automotive window tinting business. They plan to open a second Talking Books store in Birm- ingham or Novi by the end of 1994, as soon as they can fi- nance the expansion on their own. Mr. Simtob, 24, began his en- trepreneurial career with Ju- nior Achievement in Toronto, where he attended Associated Hebrew Day School for nine years. "I always had small busi- nesses in high school," he says. His efforts ran the gamut from selling tie-dyed T-shirts to painting houses. It was house painting that made Tint King possible. For four months, Mr. Simtob paint- ed homes for AAA Student Painters. The summer job net- ted him $20,000. Combined with Mr. Pereira's savings, that $20,000 was enough money for the partners to start their first joint venture. Eventually, both young men dropped out of college and went into business full time. Five years later, they may be close to having tinted all the car and truck windows in London. It seemed time to move on. "We were looking for some- thing we knew we'd like," Mr. Pereira says. Initial discussions with books-on-tape companies in California and Texas led them to consider opening a store of their own. "This is growing to a $1 bil- lion industry," says Mr. Pereira. He compares himself and his partner with savvy business people who entered the fledg- ling video rental market in the early 1980s. As in the video business, new releases are the hottest sellers. Copies of Rush Limbaugh's See, I Told You So, Amy Tan's The Joy Luck Club and anything by John Grisham fly out the door. Language tapes and motiva- tional business speakers are also popular, as are familiar sto- ries read by well-known actors. Robin Williams' version of Pecos Bill is one of the best, Mr. Pereira says. Superman Lives, which was produced in Dolby Surround Sound, is another hit, he says. "When you listen to it in your car, you feel like you're flying." Talking Books offers a few more unusual selections, as well. A series of Talmud interpre- tations recently arrived from a yeshiva in France, where Mr. Simtob's aunt is a resident. "I've already had people ask if we had any Talmud or Torah," he says. All proceeds from these rentals will go back to the yeshiva. Whether they want chil- dren's stories, trashy best-sell- ers or Talmud on tape, Mr. Simtob intends to please Talk- ing Books' members. "We'll do what it takes to make sure people are repeat customers." ❑ News An Ohio Judge Curbs Local Pickets New York (JTA) — An Ohio judge has ruled that a local law that limits picketing is unconstitutional, enabling regular, but restricted, dem- onstrations in front of the home of John Demjanjuk. Protesters, lead by New York Rabbi Avi Weiss of the Coalition for Jewish Con- cerns-Amcha, have held in- frequent but ongoing dem- onstrations in front of the home of Mr. Demjanjuk, who was returned to the United States after Israel's Supreme Court acquitted him of charges that he was the brutal Treblinka death camp guard known as "Ivan the Terrible." ❑