You DON'T NEED

CHANGING page 30

CONNECTIONS OR

says. "They're rude, not ac-
commodating. They don't even
try. To me, it's important to
take care of your customers. Es-
pecially in this business. Run-
ning a salon is such a personal
business."
Mr. Levy takes pride in his
barber shop. He says he's grate-
ful for the opportunity to be-
come an entrepreneur.
"It was easy when the Com-
munist Party ran things," he
says. "The hardest thing was

A LITTLE PLASTIC CARD

TO GET GREAT SERVICE

FROM OUR BANK.

atch their ads and you'll find that bankers
have discovered a brand new marketing
strategy—personal service. One bank
even offers a little plastic card that lets a
teller know you're a special customer and
should be treated nice.

At Madison National, we'll treat you nice
even if you don't have a plastic card. Try
us. Pour yourself a cup of coffee from the
pot in our lobby. Then let us show you

what personal service is all about. Our
customers don't need a plastic card.

On the other hand, if you're a customer
of another bank, we'll give you a plastic
card that should improve the way they
treat you. Just
stop in and
Treat me nice or
ask for one.
I'll take my business
Here's what
to Madison National Bank.
it looks

IVL4DISON NATTIONIAL
B4NK

M3

We take your businms personally.

Madison Heights
1800 East Twelve Mile Road
Near Dequindre
(313) 548-2900

Madison Heights
25021 Dequindre Road
Near 10 Mile Road
(313) 548-3179

Madison Heights
600 E. Fourteen Mile Road
Near John R
(313) 585-7775

Farmington Hills
31300 Orchard Lake Road
Near 14 Mile Road
(313) 626-6190

Member FDIC

Visit the Investment
Specialists at

Sterling

6 MONTH CD

■

Annual
percentage
yield

Penalty for early withdrawal.

MONEY MARKET

3.

bank
&trust

0/0

Annual
percentage
yield

$2,500 minimum balance required*

FSB

Opening Soon!

ASK about our MUTUAL FUNDS!

Roseville • Royal Oak • Rochester
• Renaissance Center

Birmingham
646-8787
Clawson
435-2840
Dearborn
274-3030

Grosse Pointe
882-2880
Lincoln Park
383-4000
Livonia
462-4106

Rochester
656-5760
Sterling Heights
268-5200
Southfield
355-9831

West Bloomfield
855-6644
Waterford
674-4901
Warren
558-4600

Annual percentage yields effective as of 12/6/93. *Rates may change. Statement fees may reduce earnings if balance is not maintained.

FDIC

1NS1URED

using your brain. Here, if you
make a mistake, it's your mis-
take."
Mr. Levy says the U.S. econ-
omy allows hard workers to en-
joy the fruits of their labors. It
provides incentives for further
productivity. Mr. Levy says he
wouldn't have it any other way.
'To have a business, to be your
own boss, to run it your way and
see the response from the busi-
ness, to build it yourself— that
brings you happiness." ❑

Cleaning Business
Puts Russians To Work

JENNIFER FINER JEWISH NEWS INTERN

ien Roman Kucher-
ky and Eric Ray-
khinshteyn started
P.I.0 Maintenance,
an industrial cleaning service,
they saw their new venture as
a way to help Russian Jewish
immigrants.
"We are willing to hire Sovi-
et Jews because people helped
us when we came here," said
Mr. Raykhinshteyn, who came
two years ago to the United
States.
"We don't just hire Russians,
but we certainly give them
greater consideration," added
Mr. Kuchersky.
Seven of the company's 10
employees are Russian Jews.
Mr. Raykhinshteyn worked
as a salesman for a chemical
company when he decided to es-
tablish P.I.C. Maintenance,
which stands for professional
industrial cleaning.
Within two weeks, he and
Mr. Kuchersky had their first
account and their Southfield-
based business appeared to be
off the ground.
"We bought our supplies the
night before our first job," Mr.
Raykhinshteyn said.
Now, one year later, these

Ws

24 year old entrepreneurs have

-

-

a handful of accounts and are
learning firsthand about the
business world.
"You have to find the right
management approach when
you're working with people, and
that's something school alone
will not teach you," said Mr.
Kuchersky, who has been in the
United States for seven years.
Gus Avgoustis, an engineer
at Ferndale Fastener, received
a call from Mr. Raykhinshteyn
about the same time he became
dissatisfied with his janitorial
service.
"Eric's price was not the low-
est, but I felt he was going to do
a good job and that he was de-
pendable. He assured me they
would do things that the old
service was missing. Since they
began in September, they've
been doing a good job," Mr. Av-
goustis said.
P.I.C. Maintenance crews
clean buildings as small as
4,500 square feet and as large
as 25,000 square feet.
"We'll clean just about any-
thing, but most of our work is
done in offices," Mr. Kuchersky
said.

❑

Offshore Services Explored

Israel Finance Minister
Avraham Shohat appointed a
committee to review the possi-
bility of including offshore fi-
nancial services in the Free
Export Processing Zone.
Offshore financial services
were excluded in the legislation
the Treasury sent to the Knesset
due to Bank of Israel objections.
The central bank fears the oper-
ation of offshore financial services
in the zone may undermine its
control of banking activities.
Promoters of the zone have
pushed hard for including fi-

nancial services to support its
industrial activities.
As a compromise between
the two positions, Mr. Shohat
will have the authority to ap-
prove the inclusion of offshore
financial services if he finds
them beneficial.
The committee will be head-
ed by Bank Mizrahi director-
general David Blumberg.
It has a mandate to review
the impact of such services on
monetary and fiscal policy, as
well as their contribution to the
area's economic activity.

