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November 19, 1993 - Image 42

Resource type:
Text
Publication:
The Detroit Jewish News, 1993-11-19

Disclaimer: Computer generated plain text may have errors. Read more about this.

12 MONTH CERTIFICATE

3.500%
3.550%

INTEREST
RATE

A.P.Y./

24 MONTH CERTIFICATE

4.0000/0 7ARTr
4.060%

First
Rate
Rates.

These are fixed rate
certificates of deposit
that are insured by
the Federal Deposit
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balance of $500.00
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Call 338-7700
352-7700

Business

KUDOS page 40

Washington, D.C. based B'nai
B'rith Women as director of
communications. Previously,
she was deputy press secretary
for Sen. Donald Riegle Jr.
VA WOFSKY , formerly of
Clinton Township, an ac-
tuarial assistant with Harcourt
General Insurance Companies
of Orlando, has been named an
associate of the Society of Ac-
tuaries.

E

SCHIFFMAN
DAVIDSON, assistant di-
rector at the Redford Township
Public Library, has been elect-
ed chair of Wayne-Oakland Li-

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V
FARBMAN GROUP,

expand-
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opened an office in Detroit. ❑

Kudos

We welcome your suggestions.
Please mail typed and double-
spaced items for "Kudos" to
Kimberly Litton at The Jewish
News.

Music Technologies
Customizes Playlists

KIMBERLY UFTON STAFF WR TER

W

FIRST SECURITY

brary Federation's Young Adult
Committee.
ARBMAN-STEIN has
changed its name to THE

alk into a Perry Drug
Store, and chances are
a song like "Sudden-
ly" by pop artist Billy
Ocean will catch your ear. Next
will come a jazz introduction to
commercials for skin products
and cold and allergy medica-
tions.
The background music and
commercials are broadcast to
Perry from the radio airwaves
at the Southfield headquarters
of Music Technology Inc., a com-
pany formed in 1989 by broad-
casting veterans Barbara
Berent and Lorraine Golden.
Since its inception, the com-
pany that provides custom ra-
dio networks for businesses has
leaped in size. Started as a two-
person office and one client,
Murray's Discount Auto Stores,
Music Technology Internation-
al has grown to 10 clients and
10 staff members.
By the end of this year, the
company expects to surpass the

career at WNIC radio, rising
quickly from advertising sales
person to vice president/gener-
al manager.
For three years, Ms. Golden
owned WDTX Radio, which
she sold in 1988. She then be-
came vice president and gener-
al manager of WARS Radio in
Detroit.
Ms. Berent was a salesper-
son at WNIC Radio, WDIV-TV
and WJBK-TV, and she was
vice president at Grossman &
Associates, a marketing con-
sulting firm that since has
merged with Stone August Bak-
er Communications.
"What we each bring here
makes the business work," Ms.
Berent says. "We have a sense
of music."
With their new company, Ms.
Berent and Ms. Golden were
trying to carve a small niche for
themselves in the local broad-
cast market. They knew that el-
evator music was a thing of the

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42

Photos by Dan iel Lipp itt

WHEN:

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Place Your Ad Today. Call 354-6060

Barbara Berent and Lorraine Golden

$2 million mark in sales.
"Right away, we made a prof-
it," Ms. Berent says. "We just
keep growing."
Ms. Golden, chairman, and
Ms. Berent, president, had sev-
eral years of broadcast sales ex-
perience before trying this new
venture. Ms. Golden started her

past. Customers preferred en-
tertainment. And store owners
wanted their customers to be
happy.
They assumed that a pro-
gram created exclusively for a
business and its customers
would help to inform shoppers
of sales, promotions and prod-

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