IARPER FURNITURE WE SAY...
"DES N YOUR OWN WITH NATUZZI LEATHER"
Fast Food Fight
Steps Up A Notch
ALLISON KAPLAN SOMMER
SPECIAL TO THE JEWISH NEWS
all it journalism, fast-food
style.
Just like hamburgers
going down the assembly
line, reporters were ushered
one-by-one into the Presiden-
tial Suite at the Tel Aviv Hilton
at carefully scheduled half-hour
intervals for a detailed briefing
on next April's opening of Burg-
er King.
In this age of peace agree-
ments, the corporate wars are
becoming hotter than ever in
their battle for the Israeli food-
and-beverage consumer. Just
when everyone got used to
watching Coke and Pepsi slug
it out on Israeli soil, Burger
King announced, on the very
same day that McDonald's
opened its doors in Ramat Gan,
that it is planning to open at
least 50 branches over the next
six years.
Let the food fight begin.
When the Whopper takes on
the Big Mac next spring, con-
sumers can expect to hear a
great deal from Burger King
about what makes them differ-
ent from the competition.
The most significant distinc-
tion for much of the population
is the fact that the Burger King
restaurants will be kosher -
which means no cheeseburgers.
Although most outlets will be
open on Friday evenings and
Saturdays, and therefore not
enjoy kashrut certificates, the
management says that some of
the restaurants in more reli-
gious neighborhoods will close
and will have a kashrut certifi-
cate.
As it does overseas, Burger
King's advertising here will
stress that, unlike at McDon-
ald's, the customer will be al-
lowed to specifically request
how he wants his burger built
(extra pickles, no onions) or, as
Burger King puts it "Your Way
Right Away." It will also pro-
mote the fact that its burgers
are broiled instead of fried, pre-
sumably a healthier method of
burger preparation.
But the truly unique aspect
of Burger King's entrance into
the market here (and what
drew the journalists to the burg-
er briefing in the Hilton) is the
colorful personality of Meshu-
lam Riklis, 70, who grew up in
Tel Aviv, made his way to
America in 1947 and became
a millionaire by the age of 32.
Mr. Riklis's company,
Rikamor, with his protege body-
guard-turned-businessman
Yair Hason at the helm, is a 50-
percent owner of the Israeli
Burger King franchise, an over-
Compare at $2,399.00
NOW $1099.00
Sofa shown is available
with matching loveseat
and chair. Sectional also
available -
Special orders welcome
(Choose from over 20 colors)
Natuw
LEATHER
The Comparative Shopper - Buys At Harp
HARPER. FURNITURE
545-3600
Hours: Tur o.,5 Wed., Sat.
Mon., Thur., Fri.
10-8
916 N. Main • Royal Oak • N. of 11 Mile Rd.
CFDIC INSURED
CD BUYERS
Are you disappointed by low rates of-
fered by your local bank?
Call me today to see how you can take
advantage of higher CD rates offered
by banks around the country.
• CD Buyers
• Rollovers
8
0/ Poions
ATTENTION HOME BUYERS
WANT TO PAY
ZERO POINTS?
There's nothing to it
•IRAs
Various Terms
$25,000 Minimum
Investment
* Subject To Availability
Investing in obligations backed
by the U.S. Government or its
agencies provides the safety
you desire.
1-800-223-0504
EXT. 1014
RON BLAUSTEIN
CO
The Zero Point Specialists
The MORTGAGE COMPANY
HIGH YIELD MANAGEMENT
SECURITIES, INC.
4 BRIGHTON RD., CLIFTON, N.J. 07012
MEMBER NASD SIPC
LO
CC
LU
LU
Of Michigan, Inc.
313-375-2626
41