1214011111 CERTIFICATE
3.500%
3.550%
INTEREST
RATE
A.P.Y./ *
24 MONTH CERTIFICATE
4.000% 17ARTEIST
4.060% A.P."
60 MONTH CERTIFICATE
5.000%
5.090%
First
Rate
Rates.
These are fixed rate
certificates of deposit
that are insured by
the Federal Deposit
Insurance Corporation
(FDIC). A minimum
opening deposit and
balance of $500.00
is required to obtain
the stated A.P.Y.
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352-7700
MEREST
RATE
A.P.Y./
FIRST SECURITY
SAVINGS BANK
"First in Service"
Main Office
2600 Telegraph Rd.
Bloomfield Hills. MI 48302
* Annual percentage yield when compounded quarterly. Rate is accurate as of 10/29/93.
Penalty for early withdrawal from certificate accounts may be assessed.
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Ex-Detroiter Combines
Beauty And Observance
ELIZABETH APPLEBAUM ASSISTANT EDITOR
S
omeone had to solve the
mystery.
Each Friday night,
young women would reg-
ularly appear in synagogues
throughout the country.
By Saturday morning, they
were nowhere to be found.
It wasn't that they didn't
want to be in synagogue. They
did. But they also knew they
would be in a public place where
they would meet eligible men.
Like other young women their
age, they wanted to look their
best.
This was fine on Friday
night, when the girls could ap-
ply makeup before Shabbat be-
gan. But Saturday morning
there was nothing they could
do. The use of typical cosmetics
is forbidden on Shabbat.
Shaindy Kelman had an an-
swer.
Six years ago, the former De-
troiter began distributing
"Shabbat cosmetics" — make-
up that is both aesthetically
pleasing and halachically ac-
ceptable.
Today, Mrs. Kelman sells her
ShainDee Estheque line in
stores in New York and Mary-
land, and has introduced them
nationwide through a mail-or-
der business based in her Bal-
timore home. They are
approved for Shabbat use by
Rabbi Avrohom Blumenkrantz,
head of Kollel Anshei Chemed
and rabbi of Bais Medrash
Ateris Yisroel in Far Rockaway,
N.Y.
Mrs. Kelman is a native of
Romania who came to the Unit-
ed States when she was 12. A
former research assistant in bio-
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Shaindy Kelman applies make up to client
chemistry at Wayne State Uni-
versity and Johns Hopkins
University, she quit working
full-time to raise a family, then
found part-time work selling
cosmetics at a beauty salon.
Soon after, she began dis-
tributing cosmetics for a private
company, only to be told she
wasn't doing the job right be-
cause "I was spending too much
time with the clientele." Fol-
lowing the recommendation of
her husband, Alan, she decided
to start her own makeup busi-
ness.
After months of research,
Mrs. Kelman selected a hy-
poallergenic, frangrance-free
line from Chicago. She began
serving as a makeup consultant
at weddings and for private
groups, where she focused on
natural beauty.
"When I was young and go-
ing out on dates, I would come
downstairs, all made up, and
my father would tell me, 'Go
wash your face!' " she says. "Fi-
nally it got to the point where I
could put everything on and my
father wouldn't complain, it
looked so natural."
The more Mrs. Kelman
worked with clients, the more
she heard requests for makeup
that could be used on Shabbat.
Numerous problems exist in ap-
plying ordinary makeup on that
day, she explains. Some con-
sider it painting. Others say it
changes the color of the com-
plexion or that it involves cre-
ating a new image.
Mrs. Kelman then began
working with Rabbi Blu-
menkrantz to offer a line of
makeup whose application