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October 22, 1993 - Image 41

Resource type:
Text
Publication:
The Detroit Jewish News, 1993-10-22

Disclaimer: Computer generated plain text may have errors. Read more about this.

INTRODUCING A NEW CLASS OF

AUTOMOTIVE TRAVEL. THE DEVILLE CONCOURS

WITH THE NORTHSTAR SYSTEM.

DEVILLE CONCOURS

Rinke Cadillac invites you to experience how the
all new DeVille Concours is creating a
higher standard of performance, comfort and safety.

Grant Wolach is obsessed with pianos.

TEST DRIVE THE CONCOURS TODAY!
CADILLAC

CREATING A HIGHER STANDARD

Pianoworks Keeps
Old World Quality

LESLEY PEARL STAFF WR TER
S hint' black-and-white keys
and polished foot pedals
always fascinated Grant
Wolach.
"I was obsessed with pianos,"
explains Mr. Wolach, who these
days spends his days in his own
store, Pianoworks of Ferndale,
selling his passion to others.
He runs a sleek shop on
Woodward Avenue that is dif-
ferent from the typical chain
store in a shopping mall. There
are no employees with tired eyes
cranking out yet another round
of "Roll Out the Barrel" on ex-
pensive organs with familiar
names.
At Pianoworks, Mr. Wolach,
one of the few Jewish piano shop
owners in the area, spends
the majority of time on the sell-
ing floor, discussing the advan-
tages of leather and wood over
plastic and particle board, or
playing classical music on one
of many instruments bearing
a German or Czechoslovakian
name.
The ambience is something
Mr. Wolach's patrons seem to
appreciate. The store attracts
few browsers. Mostly serious
customers are referred to Pi-
anoworks.
Names like August Forster,
Bluthner, Petrof, Weinbach and
Grotreian grace an assortment
of grand, baby grand and up-
right pianos.
Mr. Wolach believes in the
value of a quality instrument.
Over the years, he has watched

the number of piano manufac-
turers dwindle from 411 to sev-
en.
The brands Mr. Wolach car-
ries tout handmade pieces,
strong wood and good sound,
and a grand piano can cost up
to $25,000.
"Nothing new has been in-
vented in the last 50 years to
make pianos better. Give me old
technology — leather and
wood," Mr. Wolach said. "A
properly made instrument takes
a lot of hard wood. And that
costs a lot of money.
"A handmade piano is one
worth keeping. Cheaper instru-
ments, like many made in the
Orient, they're throwaways."
Mr. Wolach admits his prices
may seem expensive. But he at-
tempts to provide discounts —
especially to musicians.
A degreed musicologist, for-
mer piano teacher and caretak-
er of pianos at Orchestra Hall
and the Detroit Symphony
Orchestra, Mr. Wolach sympa-
thizes with the struggles of mu-
sicians, their money and quest
for quality instruments.
Pianoworks occasionally
carries rebuilt, used instru-
ments. Mr. Wolach suggests
such purchases to customers
looking to spend less yet main-
tain quality. .
"I knew what it is like to be a
pianist. Sports figures do much
better," Mr. Wolach said.
"We (Americar1,) really don't
take good care of our artists." ❑

1994 ELDORADO

111th
Le°as
ne

1 7 *
MO
—EU I MONIE

994 SEVILLE SLS

Month
Lease

Sg9j* MONTH

*GMAC SMARTLEASE 24 months. First pymt. plus $550 ref. sec. dep., $2,000.00 down
plate of transfer fee due on delivery. 4% state tax additional. Mile limitation of 30,000. 100
per mile excess charge over limitation. Lessee has option to purchase at lease end. To
get total payments, multiply payment by number of months.

Rinke
Cadillac

CADILLAC. CREATING A HIGHER STANDARD.

RINKE GDILLAC

I — 696 AT VANT DYKE

energ l ‘,„„. 9i
t o
Faintly

rs

7 5 8 — 8 0 0

If traveling west on 1-696, exit Hoover, follow Service Drive to RINKE.
If traveling east on 1-696, exit Van Dyke; take second bridge past Van Dyke over expressway to RINKE.

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