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Peace Now
Gets A New Leader

New York (JTA) — Ameri-
cans for Peace Now expects
to increase its profile and in-
fluence in the established
American Jewish commun-
ity, following the naming of
an American Jewish Com-
mittee official as its chief ex-
ecutive officer.
Gary Rubin will move
from the centrist AJCom-
mittee, where he serves as
director national affairs, to
the dovish Peace Now on
Nov. 1.
And in an unrelated move,
another dovish organization
that has long agitated for
Israeli-Palestinian peace,
New Jewish Agenda, has
decided to fold its tent and go
out of business.
The organization, which
was founded in 1980, had
closed its national office last
year for lack of funds. Now
local chapters will continue
to operate in cities such as
Detroit and Boston, but the
national organization will
cease to exist.
"It's difficult for pro-
gressive organizations to
survive nowadays," said Ira
Grupper, who was the
group's national co- chair-
man.
He noted the irony of the
organization disbanding
even as its policies regarding
Israel and the Palestinians,
once regarded as anathema,
are being accepted by the
Israeli government.
Meanwhile, the hiring of
Mr. Rubin to head Ameri-
cans for Peace Now is being
seen as a coup for that
organization.
"It puts it solidly on the
track of being not only part
of the Jewish community,
but a leading and active
player in the established
Jewish community," said an
official of another organiza-
tion, who spoke on condition
of anonymity.
APN, which is associated
with the Israeli Peace Now
movement, has long ad-
vocated policies, such as
mutual recognition of Israel
and the Palestine Liberation
Organization, that placed it
outside the mainstream of
American Jewish organiza-
tional life, particularly
under Israel's Likud
government.
With the signing of the ac-
cord between Israel and the
PLO, APN is one of a hand-
ful of Jewish organizations
able to support the Israeli
government's policies en-

thusiastically without ap-
pearing to flip-flop from
long-held positions.
APN first moved toward
the organizational main-
stream following the Labor
Party's victory in Israel's
1992 elections, when it
sought admission to the Con-
ference of Presidents of
Major American Jewish
Organizations.
Six months ago, in a hotly
debated vote, the Conference
of Presidents accepted
APN's application. Critics
had argued that the inclu-
sion of the dovish group in
the umbrella organization
could prevent the conference
from uniting in consensus

Gary Rubin:
Moves from AJC.

behind the government of
Israel.
The critics had put the
spotlight on APN's chief ex-
ecutive officer, Gail
Pressberg, whose activism
for Middle East peace over
the years had many times
put her closer to the Pales-
tinian stance than to that of
the Jewish community.
Ms. Pressberg will now
become APN's Washington
representative, a post she
held before assuming the
duties of chief executive offi-
cer last year.
Supporters of APN hope
Mr. Rubin's long service
within the organized Jewish
community will enable the
group to help rally a consen-
sus in the Conference of
Presidents firmly and loudly
behind the peace policies of
the Israeli government.
"We're acting now essen-
tially in support of the
governmental position,"
said Mr. Rubin.
"I still anticipate there
will be many policy issues to
be made down the road." ❑