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W

hile flipping through
the Detroit Free Press

on Oct. 10 (erev Yom
Kippur), looking for
last-minute coupons or sports
scores, many local Jews found
a seemingly unlikely holiday
greeting.
Page 8B was covered with

♦
♦
♦
♦

names and hometowns of in-
dividuals and families sending
a message for "a blessed and
happy 5754." A small coupon
occupied the bottom right cor-
ner offering a free book — The
Y'shua (Jesus) Challenge.

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Jews For Jesus, the nation-
al organization located in San
Francisco, with branch con-

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YEARS

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Thank you For Helping Us Make Our 12 Years So Successful!

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Thurs. till 7

19011 West Ten Mile Road
Southfield, Michigan 48075

(313) 352-1080

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gregations throughout the
United States and Israel, ran
ads in 25 papers nationwide
including the Chicago Tribune,
Los Angeles Times and the
Washington Post. Fourteen
"messianic" congregations co-
sponsored the advertisement,
including Shema Yisrael.
Based in Southfield, Shema
Yisrael is a congregation of
people who believe in Jesus as
the Messiah.
This was the organization's
first advertising campaign run
on such a vast national scale.
Previously, Jews For Jesus ran
advertisements around
Chanukah time.
Susan Perlman, associate
executive director of Jews For
Jesus, said the format was
changed for several reasons.
"We felt that as a larger
community of Jews who be-
lieve in Jesus, it was appro-
priate to make a positive,
uplifting message at this time
of year," she said.
Loren Jacobs, Shema Yis-
rael director, added, "The pur-
pose is to inform, to educate,
to keep the issue of Y'shua (Je-
sus) as the Messiah in the pub-
lic's eye."
Ronnie Schreiber doesn't see
it quite the same way.
The Detroit director of Jews
For Judaism, a counter-mis-
sionary group with national of-
fices in Baltimore, Mr.
Schreiber is always concerned
when he sees the message of

"messianic Judaism."
He is familiar with the
groups' advertisements and
tracts. However, he has never
watched a campaign of this
scope before.
"I think the Jewish commu-
nity should take warning of
the resources this group has
available," Mr. Schreiber said.
"We're dealing with a multi-
million dollar industry."
Ms. Perlman said advertis-
ing prices varied — usually be-
tween $8,000 and $20,000 per
ad for each paper.
"When you think of the mil-
lions who read the newspaper
each day, it's re a lly a quite eco-
nomical way of getting across
our message," Ms. Perlman
said.
But it is not just a money is-
sue which concerns Mr.
Schreiber. He said the ads do
not run so people order books.
Instead, it is about publicity.
And he takes exception to the
wording of the advertisement,
which wishes Jews a "Happy
5754."

Some 25 papers
carried the ads,
costing $8,000 to
$20,000 apiece.

"The ad speaks about Rosh
Hashanah and the Hebrew
year. Both concepts are de-
rived from rabbinic tradition,
not mentioned specifically in
the Bible. Rabbinic tradition
is something this group deni-
grates — being of man and not
God," Mr. Scheiber said.
A small victory for Jews For
Judaism may be contained in
the latest literature of Jews
For Jesus. Mr. Schreiber, who
makes it his business to read
all information messianic
groups have to offer, said re-
cent books and tracts are "re-
sponding to those who don't
want you to believe in Jesus.
"It's rebutted information.
Perhaps we are having an im-
pact."

Correction

The Sept. 24 Article about Forgotten harvest should
have stated that comedians Tim Allen, mark Rid-
ley and Jim McLean performed for free at Comedy
Night II to raise money for the organization.

