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October 01, 1993 - Image 35

Resource type:
Text
Publication:
The Detroit Jewish News, 1993-10-01

Disclaimer: Computer generated plain text may have errors. Read more about this.

We Are Pleased To Invite
The Entire Community

"On average, action films
and horror films do better here
than in other markets like Seat-
tle, Dallas, San Diego," he said.
However, event pictures like
Batman or Jurassic Park do
well everywhere.
"This industry is product-dri-
ven," he said. "If you give them
good movies that are appealing,
interesting and entertaining,
they're going to go."
How does home theater tech-
nology— video, laserdisc, stereo
TV and cable, influence the
market?
"Just when you think you
have it defined, you never know
what the attitudes are," Mr.
Droz said. "Home video and ca-
ble completely changed the
realm of moviegoing habits.
Some people want to just stay
home. Personally, I love the art,
the medium, so I'm a big loyal-
ist. Put me in a big theater with
a big screen and big sound and
there is no way you can com-
pare it to home video."
Mr. Droz says the encroach-
ing technology — and the re-
sulting industry paranoia that
people will stop going to the
movies — forces filmmakers to
be more cutting edge and cre-

Defining the
Detroit movie-
going market
is sometimes
difficult,
says Mr. Droz,
because the area
is so polarized by
race and income.

ative. It stimulates Mr. Droz to
be more creative and aggressive
when it comes to promoting pic-
tures here.
Mr. Droz, whose job includes
coordinating visits by stars for
press interviews, was not above
touring a canine French mas-
tiff in a limo and conducting "in-
terviews" at Lafayette Coney
Island to promote the Tom
Hanks movie, Turner and
Hooch.
He inevitably got plenty of
TV coverage. In March his staff,
led by publicist Karla Kish,
staged an actual wedding and
reception at the Star John R
Theatre to coincide with a
screening of the Cybill Shep-
herd movie, Married to It.
"That's the third wedding
promotion we've done," said Mr.
Droz. "Everyone throws pop-
corn instead of rice after the
vows. That gets press coverage.
We try to make our screenings
events."

Kenneth Jones is a freelance
entertainment writer.

To an exciting one-hour Conference on

INTERNATIONAL INVESTING

"Prudently participating in the Global Growth of the 90's"

Guest Speaker:
Mr. Joe Staszkiw
Lazard Freres & Co.
New York, NY

Your Host:
Mr. Allen Olender
Prudential Securities
West Bloomfield

Location:
The Jewish Community Center
6600 W. Maple at Drake
West Bloomfield

Time:
11:00 a.m. • Sunday, October 10th
A kosher continental breakfast will be served

Please R.S.V.P. to Ms. Karin Lackey at 737-8459.

Lazard Freres & Co. was founded more than 140 years ago
as the world's first global investment bank. Today, Lazard
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