CAMPAIGN page 55
Charity
Begins
at Home
not agencies people think of
when it comes to designated
giving," said Bert Goldberg,
executive vice president of
the Association of Jewish
Family and Children's
Agencies.
"Designated giving goes to
organizations with a higher
visibility," such as the Red
Cross, he said.
Within the Jewish com-
munity, estimates vary as to
the importance the shift has
had on local allocations.
It is an area being closely
watched because designated
giving is being touted by
some as a solution to the
stagnant returns of federa-
tion campaigns.
According to the CJF
study, federation campaigns
rose only one-third as much
as the United Way cam-
paigns in the years
preceding the current reces-
sion.
At the New York federa-
tion, where some version of
donor designation is being
considered, Mr. Solender
saw "a warning in all this
. . . but it doesn't end there.
As children, we learned the importance of doing
mitzvot — good deeds — to help other people.
As adults, we learn that building a secure future
for ourselves and our families is also a mitzvah.
But can you do both?
Yes, you can. The answer is a charitable gift
annuity from the Federated Endowment Fund of
the Jewish Federation of Metropolitan Detroit.
Consider this:
If you are age 50 or older, you may be able to
double the interest you earn currently with
certificates of deposit and other investments.*
Cf)
w
Cr)
F-
0
(=1
F-
Charitable gift annuities provide:
'income at a higher rate of return for the rest of
your life
'partially tax-free income
'current income tax savings
*If you are age 70 and your CD is earning
3.5%, you deserve better. With a charitable gift
annuity, you can receive a 7.8% annual pay-
ment, plus other benefits.
But the best part is, you can enjoy all these
benefits and others while bringing comfort to
the aged and hope to the disadvantaged.
You can secure your own future while helping
provide a new life for Jewish refugees brought
to freedom.
Sound good to you? Call the Federated Endow-
ment Fund for more information: 642-4260,
ext. 206.
Sample Payment Rates
Age
Rate
59
6.9%
62
7.1%
65
7.3%
72
8.0%
75
8.5%
Jewish Federation of Metropolitan Detroit • P. 0. Box 2030 • Bloomfield Hills, MI 48303-2030 • (313) 642-4260
1
56
EDE.
I
LIP
Alhed Jewisn Campaign
Federation
campaigns rose
only one-third as
much as the United
Way in the years
preceding the
recession.
for all of us, because they
have permitted designated
giving to become a very im-
portant part of their cam-
paign, and it has definitely
hurt their central fund.
"We'll have to be very
careful in how we introduce
donor choice into our cam-
paign," Mr. Solender said.
Mr. Goldberg believes do-
nor choice has played a
major role in the cutbacks to
the agencies he represents.
Mr. Goldberg also credits a
shift in philanthropic
priorities toward "the inner
city and the problems of ur-
banization. These are not
particularly the Jewish
community's issues. Ours
are much more care for the
elderly and marital prob-
lems, so our priority system,
and that of the United Way,
are different, so we get less
money. Especially when the
pot is smaller."
"I think we have the mak-
ings of a situation that's not
good for the Jewish com-
munity," said Mr. Gold-
berg. ❑