E JENNIFER FINER JEWISH NEWS INTERN arnest II arry Rudner knows what it's like to be rejected — as an author it has hap- pened to him hundreds of times. "I'm a seasoned vet- eran of unsuccess," he says. But he also knows what it's like to prosper and what it takes to reach a goal and that's the message he brings to the children who read his books and hear him talk. Nearly 16 years ago, Mr. Rudner knew he wanted to be a writer. It took 11 years to achieve what he wanted to do — getting his first book published. On June 1, 1991, he gave up the steady income that came with working for his family's printing business to launch essage a career as a children's author. Since then he has been writing children's books from his Keego Harbor home. Mr. Rudner, who has pub- lished five books (Tiny Thought Press), but written a total of 14, humbly consid- ers himself "barely an author" and proclaims he would rather be well-known than well-read. "Being able to talk to the very audience you write for is an added bonus but I'm not a celebrity," says Mr. Rudner, who decided he wanted to write children's books after reading Shel Silverstein's The Giving Tree. "Some people see me as the beach dude who writes self-esteem books." All his books have a mes- sage, just as Mr. Rudner himself has a personal mes- sage to deliver to the chil- dren he speaks to nine months of the year. "I talk about education with the children," he says. "I tell them I have no talent or gift for what I do; it's education that's helped me. You can't educate kids unless they feel good about themselves; that's the bot- tom line. "They have to be told the more they know, the better off they are; and that educa- tion is the only thing stand- ing between them and their dreams." During the summer, when Mr. Rudner is not vis- iting elementary schools and middle schools around the country, he is focusing on writing. Mr. Rudner wants children to believe in themselves. That's the message in his first book, The Littlest Tall Fellow, which lets children know they can do anything if they believe in themselves. His most recent book, Will I Still Have to Make My Bed in the Morning?, was written for the Dream Factory, an organization that grants last wishes to terminally ill children. His other published books include The Bumblebee and the Ram, Nonsense and The Handstand. When Mr. Rudner sits down to write a book, the first thing he will do is think of a title. "The story is already there. It's getting the title and working with the words. It's not what you say in children's literature; it's what you don't say. Editing and reediting is everything. If I can't say it in 32 pages, I don't say it." Barry Rudner left the business world to embark on a career as a children's author. Although Mr. Rudner will spend up to 14 hours a day working on a book, he says he usually finishes only two a year. Mr. Rudner also reads Roget's Thesaurus on a regular basis. "You can get great word plays and ideas by reading the thesaurus," he says. Mr. Rudner hopes he has figured out the key to writ- ing children's books. "I think a good children's book is something along the lines of thinking like a child," he says. "You have to deliver something unique and original and deliver a distinct style that becomes your own. You have to make a child want to read a book more than once. "What makes that hap- pen? I'm not sure. I think making them think without them knowing they are actually thinking makes a book good. I'd like to think that's the key to this busi- ness."