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September 03, 1993 - Image 16

Resource type:
Text
Publication:
The Detroit Jewish News, 1993-09-03

Disclaimer: Computer generated plain text may have errors. Read more about this.

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Tammy Boccomino, center, joins Sue Marx, left, and the creative team.

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Advertising in The Jewish News Gets Results
Place Your Ad Today. Call 354.6060

ue Marx is on the
phone — again.
She's trying to con-
vince an advertiser that
sponsoring her latest endeav-
or is in the company's best
interest.
He's not so sure. What
might AIDS do for his image?
"Sometimes, they (people)
just don't get it," Ms. Marx
said.
Detroit filmmaker Sue
Marx continues preparing a
prime-time television pro-
gram for WXYZ-TV/Channel
7 called "AIDS 101: Tammy
Boccomino Talks With Teen-
agers." It will be broadcast
10 p.m. Sept. 7.
General Motors will be
underwriting the show.
"It's a perfect time slot,"
Ms. Marx said. "We follow
`Roseanne' and 'Coach.' It's a
captive audience and the
teens are still awake."
Mrs. Boccomino's story is
not new. However, the ap-
proach Ms. Marx is taking
with Tammy stretches her
speaking repertoire one step
further.
A mother of two living in
Warren, Mrs. Boccomino was
diagnosed as HIV-positive in
1987. She contracted the
virus from her first husband,
an intravenous drug-user.
Her 6-year-old son, Michael,
was born HIV-positive and
now has full-blown AIDS.
She speaks constantly to
various groups about the
basic facts of AIDS and the
HIV virus, has appeared on
"Oprah Winfrey," "Sally

Jessy Raphael," and "Town
Meeting With Bill Clinton,"
and was the subject of a doc-
umentary by local film-
maker Harvey Ovshinsky.
At the "Town Meeting
With Bill Clinton," Mrs.
Boccomino approached Ms.
Marx. She said, "They (peo-
ple in general, but especially
youths) just aren't getting it."
"I went to watch her speak
to students and I was blown
away — by her presence, by
her openness. These just
were not the same kids after
they heard her," Ms. Marx
said. "Tammy's getting to
them. She's one of them.
She's straight (heterosexual);
she's pretty; she's accessible
and she doesn't pull any
punches."
Ms. Marx understood
Tammy's dilemma, though.
She could only reach a limit-
ed
of students.
"AIDS 101" will consist of
a live taping of about 35 high
school students from metro-
politan Detroit asking ques-
tions and getting answers.
"This will be no holds
barred. Tammy will discuss
abstinence and safer sex.
And there will be a condom
demonstration," Ms. Marx
said. "There will be a doctor
on site, to confirm and
authenticate all the informa-
tion.
"We're still dealing with a
terminal disease. In my life-
time, people with AIDS are
going to die," Ms. Marx said.
"We've got to save these
kids." ❑

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