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We began by saying that this profession was too important to have anybody who is tired in it. So people who were tired knew they had to find a different rest- ing place." All of this sounds good on paper, and it has clearly raised morale in the Hillel trenches. "There has been a change," said Evan Mendelson, executive direc- tor of the Northern California Hillel Council. "I must admit, I've gotten totally taken in by the possi- bilities and the vision Richard has presented. And I think a lot of my col- leagues share that view." But this new optimism will not mean much unless Mr. Joel can stabilize the group's eroding financial base and build a foundation for the growth he sees as necessary for the group's long-term survival. The most immediate con- cern is a $1.5 million short- fall for thecurrent fiscal year. B'nai B'rith, he said, has helped by "frontloading" its contribution to Hillel — giv- ing its yearly contribution in one lump sum, rather than in installments. He is also looking to other major Jewish organizations for economic aid. But if that relief is not forthcoming, Mr. Joel could find himself scrambling to patch holes in the Hillel ship rather than building the sleek new superstruc- ture he envisions. In the longer term, Hillel needs to quickly increase its budget from a precariously thin $18 million annually to somewhere in the neighbor- hood of $35 million, Mr. Joel sa;d. To reach- that goal, Mr. Joel and his cadre of Hillel revolutionaries are turning to direct mail and aggres- sively pursuing endowment money, helping local Hillel's expand their own fundrais- ing, as well as strengthen- ing economic ties with other national Jewish groups. "We can't sit here like mendicants, with our hands out," he said. "We have to aggressively pick pockets." Mr. Joel, with help from a number of other Jewish leaders, has assembled an independent panel that includes philanthropic heavy-hitters like Edgar Bronfman. The goal is to raise some $5 million every year for the next five years, to "build the infrastructure of development, marketing and quality assurance that it will take to get up to speed," Mr. Joel said. "In five years, if we can't reach this goal, we should close up shop and declare campus unsafe for Jews." But that concept is not without its risks; there is always the danger that the financial high-rollers will demand too much control of the organization. "That's always a concern," he said. "But these are peo- ple who don't need more glory. If they're responding, they're doing so only because they're concerned, and they see that we have a vision and a plan that makes good, solid business sense." Hillel directors around the country are aware of the enormous gamble that will shape the future of their organization. But there is also a widespread belief that if anybody can turn Hillel around, Richard Joel is the man. "None of us knows how this will fall out," said Michael Brooks, executive director of the University of Michigan Hillel — one of the most successful pro- grams in the country. "The mood is very different. Part of it is Richard himself, and part of it is timing." Still, he said, "it is a high- stakes gamble. If Hillel is going to go out of business, it ought to go out in style. I don't think there's any real danger of that. But Richard believes that sometimes you have to go for broke, if you really believe in what you're doing." D Emanu-El College Dinner The college subcommittee of ribmple Emanu-El will hold its first End-of-the-Summer College Dinner 5 p.m. Aug. 22 at Kerby's Koney Island, Ten Mile and Northwestern Highway. There is no charge for Tem- ple Emanu-El college students. Reservations are re- quired; call Rabbi Bigman, 967-4020.