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DISTINCTLY BETTER B—ANKING COMPUTERS 'N MORE 33290 W. 14 MILE ROAD WEST BLOOMFIELD, MI 48322 (313) 737-4121 COME SEE OUR LARGE SELECTION OF COMPUTER PRODUCTS We Service, Buy & Sell New & Used IBM Compatible Computers. Find It All In The Jewish News Classifieds Call 354-5959 Hillel Transformation Is Now Under Way Richard Joel believes Hillel can help stem assimilation among college students. But he needs the resources to do so. JAMES D. BESSER WASHINGTON CORRESPONDENT S uddenly, the entire Jewish community is talking about continu- ity. But talk is cheap, and programs that can help lure new a generation to Jewish life can be expen- sive. That's the dilemma facing Richard Joel, the dynamic leader of the B'nai B'rith Hillel Foundations — a group that is doing as much as any on the continuity front. Mr. Joel and his team at Hillel's downtown Washington offices are turn- ing the organization upside down in an effort to give it the tools necessary to wage the continuity battle. However, mere survival is not enough for the inventors of the "new Hillel." In a time of widespread retrench- ment, the Hillel leadership is audaciously proposing a major expansion that will end its status as a much admired, but chronically underfunded stepchild of the Jewish communal world. But their go-for-broke strategy will pay off only if the entire community — from big-spending philan- thropists on down — makes a major investment in what Mr. Joel and his staff opti- mistically call a "strike force for positive Jewish identi- ty." Mr. Joel, an attorney by profession, but an enthusi- ast by nature who elicits an unusual degree of praise from American Jewish lead- ers, arrived at Hillel in 1988 to find a demoralized staff and a program that lacked both money and focus. The group's balance sheets were bleak. Local federations, which con- tribute $8.5 million of Hillel's annual $18-million budget, were being dragged down by the worsening economy; B'nai B'rith, Hillel's parent organization, was careening towards insolvency. In three years, B'nai B'rith cut almost $2 million from the Hillel budget. "B'nai B'rith has decided, Richard Joel: "We have to aggresively pick pockets." for the good of the services rendered on the campus, that it's important to posi- tion Hillel where it can grow and expand beyond what we have been able to do," said Sidney Clearfield, B'nai B'rith executive vice presi- dent. While he indicated that no additional budget cuts are planned, he noted that it all depends on the success of B'nai B'rith's all-out effort to reverse its own fiscal decline. Almost as daunting for Mr. Joel was the fact that the institutional culture at Hillel was worn out by the time he arrived on the scene. "I came into an organiza- tion that was defensive, that was angry that the world didn't share their vision of positive Jewish identity," Mr. Joel said. "People were tired of being tired; they were tired of fighting, and of being defen- sive." The irony was that Hillel was losing steam at a time when changing conditions on campus presented unprecedented opportuni- ties for the 70-year old orga- nization. "More and more, we were starting to see students reengaging in issues," he said. "It's the end of the 'I'll go to college, be an invest- ment banker and buy a Porsche' era. And there are the beginnings of the reex- ploration of spirituality."