THE LEXUS COLLECTION DESIGNS IN DECORATOR LAMINATES, LTD. helped revitalize old alliances. She introduced herself to everyone, and became active in local block clubs and business organi- zations. In addition, the newcomer challenged Ferndale to sponsor a sum- mer art fair, which will take place in August. The Ferndale Merchants Association hadn't been active for ten years, Ms. Ketren says, until Ms. Jacobi and 14 other busi- ness owners formed the Ferndale Business Association to replace it. Until that time, downtown marketing efforts had been disjointed. Business owners didn't interact with each other. When the new down- town manager began work- ing with the city in December 1992, many long- \- \ , AT LED