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July 30, 1993 - Image 30

Resource type:
Text
Publication:
The Detroit Jewish News, 1993-07-30

Disclaimer: Computer generated plain text may have errors. Read more about this.

THI N K!

LAYOFFS page 28

AMU!' LEASING YOUR

NEXT NEW CAR

1993 LEGEND L 4 DR.

• Dual Air Bags
• Leather Interior
• Air Conditioning • Power Moonroof
• Stereo/Cassette • Power Windows

48 MOS.

And
Much
More!

36. MOS.

$379" $399"

Dr. Steven Goren

ACURA of TROY

1828 MAPLELAWN • TROY MOTOR MALL

643-0900

•• 48 ,,o. closed end lease 01/ approved credit. 51883 cap reduction, 1st pymt., S400 refund. sec. dep., tax & tag due at
delivery. Ttl. pymts. S18,919.68 15c per mi. over 15,000 per year. Lessee resp. for excess wear & tear. Option to pur-
chase at end at price determined at inception. 36 mo. closed end lease wiapproved credit. 52256 cap reduction. 1st
pymt. 5425 refund. sec. dep., tax and tag due at delivery. Ttl. pymts. 514,938.56. 15c per ml. over 15,000 per year.
Lessee resp. for excess wear and tear. Option to purchase at end at price determined at inception.

STOCKS TAX-FREE BONDS MUTUAL FUNDS

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First of Michigan
Corporation

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Members New York Stock Exchange, Inc

P
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U

Herman Schwartz

L

Senior Vice President - Investments

P
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A
N

Branch Manager

T

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Travelers Tower / Suite 1020

26555 Evergreen Road / Southfield, Mich. 48076
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14c.mnER OF MICHIGAN RETAILERS ASSOCIATION

de Beaute, Michigan Bell,
the Michigan Department of
Social Services and First of
America Security Bankcorp
Inc., which recently was
acquired by First of
America.
General Motors has pro-
vided Goren-designed com-
munications workshops for
employees in several facili-
ties. And the Chrysler
Corp.'s Sterling Stamping
Plant utilized Goren's pro-
gram on psychological as-
pects of management style.
When going into a plant
like the GM Willow Run
Plant in Ypsilanti, which is
closing or the soon-to-be
downsized GM AC Delco-
Chassis Plant in Livonia,
the Goren teams design
intensive, day-long semi-
nars.
"We write up scenarios,
and we ask the people to
handle them," Dr. Goren
says. "We get them to think.
We teach reframing. When
something makes people so
nervous, we teach them how
to go on."
Though his company can-
not help employees get
loans from a bank, trainers
can teach practical ways of
dealing with real daily prob-
lems.
By 1995, GM will be half
its size, making Dr. Goren's
mission all the more diffi-
cult. In fact, work with
those impacted by auto lay-
offs — which once corn-
prised 10 percent of his
business — has grown to
nearly 40 percent of the
total company.
"This is the best job in the
world," Dr. Goren says.
"You feel good about it
because you are helping
people, and you make a liv-
ing besides.

"We are not in this for the
money," he adds. "I don't
want to be misread. We
make a living. But we see
what we do as more impor-
tant. I could sell pots and
pans and make a living."
Dr. Goren does not live
extravagantly. In fact, he
and partners Judith
Mandell and Keith Levick
work out of Dr. Goren's
modest Farmington Hills
home.
In his office are numerous
pictures. Pictures of his
family. Pictures of friends.
Hanging on the walls of his
home are pieces of art —
many his own creations.
It is difficult to measure
the success of this kind of
business. Dr. Goren knows
that, and he does not offer
meaningless mathematical
formulas to pacify curious
company officials.

"We write up
scenarios, and we
ask the people to
handle them."

Dr. Steven Goren

"This is beyond business,"
he says. "I don't make
excuses for it. My job is to
help people. Our business is
growing because people are
suffering. That in itself is
troubling."
A few years ago, GM did
a study to measure the
effectiveness of the stress-
management workshop. The
study showed that three
months after the workshop,
60 percent of those who par-
ticipated made specific
behavior changes.
The study was meaning-
less to Dr. Goren. "There is

no logical way to measure
the success of our programs.
They tell us they learned
from it. When people start
looking at the world differ-
ently, we know we were suc-
cessful.
"We give them a method
to create their own
answers," he adds.
Dr. Goren's staff spend
most of their time traveling
to businesses in Michigan
and throughout the country.
Some businesses are in
transition. Some just want
to prepare staff for the
unknown.
"Many people believe
that doctors are gods who
can save us when we get
sick," Dr. Goren says. "The
truth is: the doctor can only
give you advice. You are the
one who has to lose the
weight, quit smoking, slow
down on the job or take the
medication.
"True emotional happi-
ness and stability can only
come when you take control
of your own life," he says. •
In 1982, Goren and
Associates employed one
person: Dr. Goren. Today,
staff has grown to 18. It also
has grown from a client list
of one — GM — to a roster
of about 100.
Cost for a Goren work-
shop averages $2,000 a day,
a fee Dr. Goren says is at
the low end of the scale.
"He is people driven,"
says Barbara Klemans, vice
president for First of
America Security. "He helps
arm people with informa-
tion to move forward and be
contributors in times of
change. He helps us under-
stand how we can best react
to change."
Ms. Klemans has brought
hundreds of stress-manage-
ment workshops to her corn-
pany — before and after the
merger. Each time, she
attends the program in the
beginning with the intent of
leaving. And each time, she
spends the whole day in a
workshop.
"I would sit down, and I
couldn't get up," she says.
"The workshops are fun; the
interaction is excellent and
full of information. He gives
you a menu for life that
helps you prioritize and
understand.
"It all has to do with atti-
tude," she says, quoting the
minister, Charles Swindoll,
who coined the expression:
"Life is 10 percent of what
happens and 90 percent of
how people react to it."
"We can choose to be vic-
tims, or we can choose to
identify opportunities," she
says. El

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