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Worker at the Livonia
GM Delco Plant.

Dr. Steven Goren planned on building a private practice
in psychology. Now he spends most of his days trying to
humanize the business world.

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KIMBERLY LIFTON STAFF WRITER

Livonia C plant
l" prepares for downsizing.

ou work on the line, and you
are trying to be as calm about
the automobile assembly plant
closing as you can. After all,
you believe it is important to
keep yourself together and han-
dle situations as they come
along. But your money prob-
lems keep preying on your mind
and keep you up at night.
For instance, you bought that
24-foot Sea Ray just two years
ago and the payments are for
15 years. You have a 30-year
mortgage on your home. Will
you be able to keep up? Ah. You
get a bright idea. Consolidate
your loans with one home equi-
ty loan and bring the monthly
payments down. How could it
go wrong?
It can. When the bank sees
you work for an auto plant that
soon will close, they turn you

down. Even though your credit
is perfect, your job is too unsta-
ble, they say.
The scenario is a true
story, one that seems all too
real for Dr. Steven Goren.

"Our mission is to
work with the
business
community to
humanize the
organizational
environment."

The clinical psychologist
gave up private practice
nearly 20 years ago to

devote his life to helping
businesses and their
employees cope with
change.
Corporate America is in a
downsizing mode. And as
companies continue to shift
into low gear by laying off
workers and offering early
retirements, many like Dr.
Goren are brought onto the
scene to fix the inevitable:
the concerns of scared
employees.
Goren and Associates has
produced specially designed
workshops and seminars for
more than 200,000 workers
in the business world. These
include recent joint courses
for General Motors Corp.
and the United Auto
Workers union that focus on
adjusting to the uncertainty

of change.
"Our mission is to work
with the business communi-
ty to humanize the organi-
zational environment,
thereby making it more pos-
itive and more productive,"
Dr. Goren says.
Like the thousands of
companies in the country <
that provide motivational
training for employees,
businesses contact the —/
Goren group to provide
workshops and seminars in
stress management, team
building, communication,
creative problem solving,
conflict management and
leadership style.
On the stress workshop
client roster are Pulte
Homes, Tamara's Institut

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