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Pine Knob Promotes
The Glass Palace
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Pine Knob management will take performers to Castle Farms.
I
he owners of the
Palace and Pine Knob
Music Theatre are
steering some of their
performers toward the
shores of Lake Michigan,
testing the water with
future events in mind.
Over the summer, Glass
Palace Promotions, Inc., the
in-house booking and facili-
ty manager for both enter-
tainment centers, is promot-
ing 11 shows at the Castle
Farms Music Theatre in
Charlevoix, watching the
tide of audience reaction.
After the season ends,
Arena Associates, Inc., the
parent company, will decide
whether to return next year
and, if so, in what capacity.
"Charlevoix is kind of a
natural extension for us,"
said Thomas Wilson, presi-
dent of the Palace, Pine
Knob and Detroit Pistons.
Owners are William
Davidson, David Hermelin
and Robert Sosnick.
"It's far enough away that
it's not competition for this
market, and it's a market in
itself with all the summer
travelers," Mr. Wilson
added.
Castle Farms Music
Theatre is an open-air facil-
ity that seats 15,000 (5,328
reserved and 9,672 general
admission). It is located on
highway M-66.
Among the Palace/Pine
Knob entertainers heading
north are the Royal
Hanneford Circus (July 23),
Reba McEntire (July 25),
Hank Williams Jr. (August
12),
REO Speedwagon
(August 22), and Kenny
Loggins and Michael
McDonald (Sept. 4).
In between these con-
certs, other promoters are
booking events, There will
be a Reggae Festival (July
18), Def Leppard concert
(July 24) and Art Festival
(August 14 and 15).
Glass Palace selected acts
for their middle-of-the-road
appeal — soft rock, comedy
and circus fare. Earlier in
the season, audiences saw
Howie Mandel and the
Moody Blues.
"In effect, we're renting
the facility," Mr. Wilson
said. "We pay the artists,
advertise the shows and
"It's far enough
away that it's
not competition
for this market,
and it's a market
in itself with
all the summer
travelers."
:
assume all the costs associ-
ated with the programs."
Except for one or two
employees who help with
production and accounting
for individual concerts,
Castle Farms staff is used.
A Castle Farms ticket-sell-
ing network, which includes
outlets in nearby cities,
remains in place.
Although
Arena
Associates had discussed
the possibility of purchasing
the open-air theater, terms
could not be worked out.
The current owner is a local
resident, Arthur Reibel.
"The artists like to go one