SPECIAL CIRCUS OF VALUES SUPPLEMENT INSIDE
THE JEWISH NEWS
27 TAMMUZ 5753/JULY 16, 1993
Reeling In The Neighbors,
Especially The Orthodox
JPM JCC hopes marketing plan will attract local community
members to renovated facility.
KIMBERLY LIFTON STAFF WRITER
here are six weeks left
t to go before the sched-
uled opening of the
renovated JPM Jew-
ish Community Cen-
ter in Oak Park.
But several ques-
tions remain: Will it
be complete? And who
will be using the
JCC Executive Director Mort
Plotnick said construction is on tar-
get and that renovations are 90 per- JCC: Construction under way at JPM
in Oak Park.
cent finished. By Sept. 1, he said, the
entire facility — pool, health club,
will be solicited through the mail
general building activities — will be
with a direct-mail brochure about
open as planned to membership.
the community project.
Now lay leaders and JCC officials
Officials hope this campaign will
are working on full-scale marketing
result in JPM becoming a magnet
efforts that will kick offin the corn-
for the Jewish community sur-
ing weeks by mail. When the cam-
rounding the Oak Park, Huntington
paign begins, 10,000 residents in the
Woods and Southfield corridor.
JPM area (those living within 15
minutes' driving time of the facility)
REELING page 6
°ides arrive oarly , to the shows, setting up shop
---- the bazaar. like a medieval festival
parking lots, to sell vegetarian burritos, Sillier
and turquoise It2tolty, pen-and-ink ifsatvintig,
live , perturnianoo ties and colorful, winding
tapestries. Hugs and smiles - me given out
freely. Music from past concerts btiftes
throughout the parking lot
Fans find it hard to explain exactly what the
appeal is—a mixture rt kv-por-changing music,
community and friendship., a desire to hold
onto ideals of the past.
Hip To The !,90s
`IfI Were The
Changes are in , store
at MetroDetroit Hillel.
El Al considers direct flights
from Detroit to Israel.
Contents on page 3
Story on page 78