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July 16, 1993 - Image 1

Resource type:
The Detroit Jewish News, 1993-07-16

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27 TAMMUZ 5753/JULY 16, 1993

Reeling In The Neighbors,
Especially The Orthodox

JPM JCC hopes marketing plan will attract local community
members to renovated facility.


here are six weeks left
t to go before the sched-
uled opening of the
renovated JPM Jew-
ish Community Cen-
ter in Oak Park.
But several ques-
tions remain: Will it
be complete? And who
will be using the
beefed-up facility?
JCC Executive Director Mort
Plotnick said construction is on tar-
get and that renovations are 90 per- JCC: Construction under way at JPM
in Oak Park.
cent finished. By Sept. 1, he said, the
entire facility — pool, health club,
will be solicited through the mail
general building activities — will be
with a direct-mail brochure about
open as planned to membership.
the community project.
Now lay leaders and JCC officials
Officials hope this campaign will
are working on full-scale marketing
result in JPM becoming a magnet
efforts that will kick offin the corn-
for the Jewish community sur-
ing weeks by mail. When the cam-
rounding the Oak Park, Huntington
paign begins, 10,000 residents in the
Woods and Southfield corridor.
JPM area (those living within 15
minutes' driving time of the facility)
REELING page 6



°ides arrive oarly , to the shows, setting up shop
---- the bazaar. like a medieval festival
in the
parking lots, to sell vegetarian burritos, Sillier
and turquoise It2tolty, pen-and-ink ifsatvintig,
live , perturnianoo ties and colorful, winding
tapestries. Hugs and smiles - me given out
freely. Music from past concerts btiftes
throughout the parking lot
Fans find it hard to explain exactly what the
appeal is—a mixture rt kv-por-changing music,
community and friendship., a desire to hold
onto ideals of the past.

Hip To The !,90s

`IfI Were The

Changes are in , store
at MetroDetroit Hillel.
Page 16


Mission Impossible?

El Al considers direct flights
from Detroit to Israel.
Page 31

Contents on page 3

Story on page 78

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