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RICK WALD • Call For Details • 489•5862

Ellen Labes:
Raising money and spirits.

as evinced by the Women's
Division annual meeting held
two weeks ago.
"I sat at a table there with
nine other people from Bus 29.
For eight of the 10 women,
this was one of the first
Federation functions they had
ever attended. If that's an ex-
ample of how the Miracle
Mission affected this Jewish
community, then I think the
subsidy was well-used," she
said. The Challenge Fund,
created by community leaders
and major givers, is another
new money-raising technique.
The fund, which stood at
$575,000 Wednesday morn-
ing, will match more than
$50,000 worth of new pledges
with at least $100,000. The
fund will contribute a dollar
for every dollar veteran givers
increase over their last pledge.
Federation leaders will soon
meet in closed committee to
discuss how AJCampaign dol-
lars will be allocated to the
United Jewish Appeal and lo-
cal Jewish agencies. ❑

AJE Nursery Closes,
Parents Shop Around

orty children will be
fingerpainting and
learning their ABCs
somewhere other
than 21550 W. 12 Mile
Road next year.
In line with the recom-
mendations of the Jewish
Federation sponsored
Giles report on education,
the Agency for Jewish
Education is closing its
nursery school doors.
AJE Executive Director
Howard Gelberd said the
decision was made in con-
junction with the sugges-
tion that AJE serve as a
resource, rather than corn-

F

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LU

hours. The winning team was
especially enthusiastic be-
cause their captain had pre-
pared T-shirts ahead of time
It was fun for the people par-
ticipating."
Another new Campaign
concept this year is "What's In
A Name?" Volunteers dug up
information on 5,000 poten-
tial new givers. Sharon Hart,
co-chairwoman with Michael
Maddin of the New Gifts
Campaign, said identifying
a potential giver's job, age and
synagogue helped callers so-
licit more effectively.
'We're making a shiddach
(match)," Mrs. Hart said.
"We'll have a lawyer call a
lawyer, for instance. Callers
will have some insight into the
giver's situation and will be
able to make a quality solici-
tation."
Last year, the New Gifts
Campaign secured 500
pledges. This year, Federation
hopes the "What's In A
Name?" program will boost
that number to 1,000.
During Days of Decision,
which began June 13 and
ends today, hundreds of par-
ticipants in the Michigan
Miracle Mission volunteered
to work the phones. They,
along with callers who didn't
take the 10-day Israel trip this
spring, received instructions
on how to respond to potential
givers who complained that
Federation subsidized the "va-
cation."
Mrs. Hart, a Mission-aire,
said the trip was not a vaca-
tion. She said it was a com-
munity-building experience,

pete with congregations in
educating children.
"We're going out of the
operational business.
We're here to serve con-
gregations now, and oper-
ations just isn't part of the
agency vision," Mr.
Gelberd said. "Our only
operations should be in
what the congregations
cannot do or what is
uniquely different — like
a community-wide trip to
Israel for high-school stu-
dents."
He believes the shift
will be a good opportunity
for nursery students.