NISSAN

MP"
NEW 1993 SENTRA XE UMITED EDITION

products come from Israel.
Customers who shop at
Express, Limited,
Structure, Henri Bendel,
Lane Bryant, Lerner and
Victoria's Secret can find
"Made In Israel" labels on
cotton T-shirts, cotton
stretch pants and polo
shirts.
As Limited's worldwide
international contract
manufacturer, MAST
imports and distributes
apparel through 300 facto-
ries in 15 countries.
"Israel's apparel indus-
try is one of the fastest for
turning out a product," he
said.

Customers can
find "Made in
Israel" labels on
cotton T-shirts,
cotton stretch
pants and polo
shirts.

Monster Cable President
Noel Lee of San Francisco
heard many times he
wouldn't make it in Israel.
He did. And he did big.
"I was right and they
were wrong," the inventor
of high-end specialty audio
cable products told the 70
people in the audience.
The company he founded
in the late 1970s as a two-
person operation that he
ran out of his home has
soared in a decade to one
boasting more than $20
million in annual sales. In
1979, he discovered the
performance variations
that result when someone
changes configurations of
wires hooked to loudspeak-
ers.
From that came pack-
aged Monster Cable prod-
ucts and opportunities in
the consumer electronics
marketplace. The company
offers a line of more than
300 consumer audio prod-
ucts that can be found in
electronics stores in just
about every state.
In 1989, while looking
into opening a European
plant to help with world-
wide sales, he met Israeli
Shalom Green and asked
him to head European
operations.
Mr. Green suggested
placing the facility in
Israel, now home to
Monster's international
manufacturing and distrib-
ution center. Mr. Lee now
sells his cable in 50 coun-

tries, with international
offices in Migdal Haemek,
25 miles from Haifa.
"I saw hidden benefits
there," Mr. Lee said. "And I
saw an entrepreneurial
spirit that was unmatched
anywhere."
During the Gulf War,
Mr. Lee sent a fax to his
Israeli counterpart, sug-
gesting employees go home
and take care of their fami-
lies.
"I got a fax back saying
that a few bombs never
could hurt us," he said.
Also at the conference,
United Jewish Appeal
President Joel Tauber did
a pitch for UJA and, at the
same time, told his own
Israel business story. The
Detroit businessman man-
ufactures water coolers in
Israel through a joint ven-
ture with a kibbutz and
one of his companies, Reed
Plastics.
Philanthropy is impor-
tant, Mr. Tauber said, but
he added, "I like profit."
In Israel, he and the
other speakers reiterated,
the economy is on the
upswing, meaning future
profits will only increase.
"Once the peace process
moves forward and there is
more stability in the
Middle East region, Israel
will have the potential to
become one of the strongest
economic blocs in the
world," Mr. Tauber said. ❑

$1 3 00*

"Right Place.
Right Time."

per
mo.
24
Months

::MM.Mrtr
'

0 DOWN!
NEW 1993 MAXIMA GXE $281 00*

Value option package: Air, AM/FM Stereo w/cassette, cruise, power mirrors & more! Stk. 411595

per
mo.
24

Kr, automatic, power windows & locks, air bag, cruise, AM/FM Stereo w/cassette &
more! Slk. #11688

0 DOWN'"'

NEW 1993 ALTIMA GXE

BUY FOR

14 98r°

plus tax, title, lic. doc. & dest. fee.

OVER 30 ALTIMAS
TO CHOOSE FROM!

Value option package: Air, AM/FM Stereo w/cassette, tilt, cruise, air bag, power
windows & locks & much more!

* Sentra and Maxima 24 mo. closed end leases require 1st mo. payment, $350 acq. fee, plates, tax, title, & DOC fee at inception. Sentra $175 plus ref. sec. dep.
Maxima plus $300 ref. sec. dep. To get total of payments multiply by 24. All leases plus applicable taxes. Option to buy at tease end: Sentra at $8,063.45. Maxima
$13,519.00. Subject to approved credit and prior sale. Offer subject to change.

ILL

NISSAN

471-0044

Open Saturdays Sales and Service!

Grand River
at10 Mi.

Farmington Hills

GAS GRILLS ON SALE

Fire Ruins
Tel Aviv Store

Tel Aviv (JTA) — A smoky
fire started by a cooking gas
leak ruined Tel Aviv's pop-
ular London Mini-Store and
put 33 people in the hospital
for smoke inhalation.
No deaths were caused by
the early morning fire in the
commercial ground floor of a
15-story, mainly residential
building in the center of Tel
Aviv.
Only one person was de-
scribed as being in serious
condition, with another four
suffering medium damage to
lungs.
The ground floor of the
building is occupied by cor-
ridors lined by dozens of
popular shops and a wide
hall with several cafes and
restaurants.
The basement is occupied
by two theaters — the Tzafta
Theater and the Bat-Dor
Dance Company — and a
cinema.

WE CARRY BRAND NAMES

L.P. and Natural

When Clothes
Make The Difference,
We Make The Clothes.

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Sat. 10-3

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Southfield (2nd entrance from 12 Mile in rear)

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let your words
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in the

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