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Netanyahu's Rise
To Likud's Top Rung
55
Advertising in The Jewish News Gets Results
Place Your Ad Today. Call 354-6060
apoleon!" spat primary
contender David Levy
scornfully at Benjamin
"Bibi" Netanyahu dur-
ing a televised debate last
week when the latter claimed
to be the only man who could
bring Israel's right-wing
Likud Party back to pow-
er.
A year ago, as the country
was gearing up for its na-
tional election, if anyone had
ventured that the 43-year-old
Mr. Netanyahu would be the
man to succeed the septuage-
narian Yitzhak Shamir as
chairman of the Likud, he
would probably have been
laughed out of town.
Yet that was the expected
outcome this week of the
Likud's primary election
Wednesday (official results
were unavailable at press
time). Polls showed Mr. Ne-
tanyahu was the overwhelm-
ing favorite among the
Likud's 250,000 dues-paying
members, who were voting in
the party's first-ever nation-
al primary. The winner is
Likud's candidate for prime
minister.
Though probably the
youngest prime-ministerial
aspirant in Israel's history,
Bibi (as he is universally
known in Israel) has had the
look of a winner about him for
some time. Beginning his ca-
reer in public life as a diplo-
mat — and close to the top
even then, as deputy chief of
mission at the Israeli em-
bassy in Washington — he
soon received the plum post
of Israel's ambassador to the
United Nations.
One reason for his instant
success abroad was his corn-
mand of unaccented, id-
iomatic English acquired
during years spent in the
U.S., where he completed
high school and, after a five-
year stint in one of Israel's
elite military units, studied
architecture at MIT.
Another is his widely not-
ed mastery of the "eight-sec-
ond sound bite," which made
him particularly prized as a
spokesman in times of stress
(such as the Persian Gulf
War, when he dominated the
foreign media), although it
also led to his being dispar-
aged by rivals as "slick," a
"slogan monger" and a pur-
veyor of "gimmicks."
Upon returning to Israel in
the mid-1980s, Bibi initially
suffered from the "Abba Eban
syndrome," being far more fa-
miliar to audiences abroad
than to his party's con-
stituency at home.
The Netanyahu name,
moreover, 'was still more
closely associated with his
brother Yoni, a national hero
who was killed leading the
rescue of the Air France pas-
sengers hijacked to Entebbe,
Uganda, in July 1976. Soon
enough, however, the hand-
some, self-possessed, and
supremely telegenic Bibi was
cutting his own path through
the jungle of Israeli politics.
When he ran for the Knes-
Netanyahu is an
aggressive
hardliner.
set in 1988, the Likud was al-
ready crowded with other
"princes" (sons of the original
members of the pre-state Re-
visionist underground) who
were awarded with minister-
ships. Bibi fell short of that
category but found a solid ally
in his original patron, Moshe
Arens, who had given the un-
tried Mr. Netanyahu his first
break in Washington and now
engineered his appointment
as deputy foreign minister.
When the gentlemanly Mr.
Arens moved to the Defense
Ministry in 1990, Mr. Ne-
tanyahu stayed on to serve
under the new foreign minis-
ter — Moroccan-born, ex-
union leader David Levy —
and the two mixed about as
well as oil and water. Their
antagonism ran so deep, in
fact, that Bibi was eventual-
ly shifted to the nondescript
position of deputy minister in
the Prime Minister's Office,
where he pretty much lan-
guished. He had little impact
upon the Likud's 1992 elec-
tion campaign and bore little r/
responsibility for its failure.
In retrospect, however, that
was probably one key to his
subsequent strength: For
backed by a group of well-
heeled supporters abroad, Mr.
NETANYAHU page 116