oterteloment can interview as many as 40 people through both of his shows and likes the challenge of someone who is difficult to interview. "I'm just real pleased to be part of a job that helps others understand what's going on in their lives," he said. Although he majored in political science at the University of Michigan and Wayne State University, expecting to become a lawyer, he kept asking one radio station manager to hire him part time. After he finally got the job, he decided to con- tinue in broadcasting. "My hobby is probably my job," commented Mr. Pierce, who reads four papers every day, studies books whose authors he will question and does some research to prepare for guests. When he travels, he likes to include his fami- ly, his wife of almost two years, their infant daugh- ter and two teen-age daughters from a previ- ous marriage. His community activi- ties involve a variety of fund-raising events as well as the Special Olympics for Jewish youngsters. He served as moderator at an open meeting with Reform rab- bis. "My goal is to learn something from every person I talk to, whether it's someone I meet on the street . or it's a Henry Kissinger," he said. Murray Feldman, who knew he wanted to go into broadcasting after receiv- ing a transistor radio as a youngster, was a general assignment reporter before specializing in eco- nomics. "I learned economics because I was interested in it," said the host of "Moneywise" on Channel 2. "If a person is a good reporter, that person can report on anything, I'm not an economist or finan- cial planner, but "I learn from all those people." Mr. Feldman, who has a bachelor's degree in speech and communica- tions from Emerson College in Boston, works toward educating his audience. "The fun is being able to help people," he said. "We do stories on nega- tive topics such as early retirements and job loss, but we don't do negative stories. We do positive stories telling people how to make the best of a situ- ation." To supplement the information presented on the air, he offers viewers newsletters, budget plans and other printed materi- als. Also announced are phone numbers for reach- ing agencies that can help with money management. who met his wife here. "One of my first impres- sions was driving up Greenfield and seeing all the Chanukah signs on places like the Bonanza restaurant. It was imme- diately a great, warm feeling." Now with two children, he keeps active in the Jewish community by participating in Temple Israel events as well as projects sponsored by JARC, Jewish Federation and other organizations. Paul Gross' interest in meteorology preceded his interest in broadcasting. as a fill-in at Channel 50. "Being Jewish, I always encourage people to take off and let me work for them on Christmas," said the weather producer who acts as a substitute weathercaster. When there is a major storm, he works around the clock. Many of Mr. Gross' vol- unteer activities have to do with his personal tri- umph over testicular can- cer. He speaks on behalf of organizations encour- aging others affected by the illness. While he was undergo- ing chemotherapy, he felt , 1 . „ L -:, • . c si .lo '..' '. l t i ('A Lil(! s, ' , .., ■ i,,I, i , t: . .1 ' I ,, 1 t - 1, 4 : , s '' , IP '1**';',.:ii. ','' ' i t ....,, i 1, P1 1 si t ' ': ''', ', ''• ' , ' ‘ • . ' ' ■ 4. , , 4 4 c',',: .-. 7 ' ‘ ( i , 1,.v , ‘' .\'''=..., t I, ' ',1 ' 1 tit i :. ...1„ , , '.,' •t ' j 1 , 1 , t ( I ' .., ' , i " 1,A( 1 ,t L 1 1 11 . i . II , . N 1. • i 1 (111 ,12, ,i), - ‘ , 1, , , ,,,\ i"t ic . t t, i „' , , : , • ., 1 ,t t ,0 t,.. l' ,''' tr''„' , 1 .4 lit' it. qv i t 11:kiV', -(:„ ( 1) ) ,I''',/l '‘ ::, ,: ,.:1: I „ ii ''' . . . )' I ) , „ I ■ 1 . I ' . I, I I l 1 I , ,,110„ 1 ` li , t )( ' '' :1 ', : o' ■ , ' ' , 1 'I : 1'1/4 ' t ii, ),, , II a tk• it . k /IPA ( i 'dtt il.,1 1,,if ti i t Ll ,,, i; I:, t i e .,:,6.,. .iy,,, ,,) (\ _ • • ., , / ) , )i i., , , i It 1 .>'''''''' I e J.,,, ,lt.' 1., % I ,,,N. .. te.t I , i% . -, , , , ,, . • " 1 ,- t' I „ . , .,.,, ♦ !k1' 44i:. ciii # . P i or, ! ,:,;1* 5 ,{) :.ii?, . ..?[:,.::::..:..,- kl ' l k("I f •:,, \-. ‘ ‘.1.1.'-').."‘+':.f' . 01 ,;:i ,rk (. ,14 .. ) 0,1,0 ,, , ,,, ,, ) ) I I 4 I ta ' t 1‘ ' , , 't I t I t k i " l(l 1 ' ' SI : , , '' , :I's( . >1:Iii( ! ' ''''fit:trigifi I 1 1 , , 1 :' 1 ) t , , ■ Artwork from the Roanoke Times & World-News by Kevin Kreneck. Copyright to 1989, Kevin Krone& Distributed by Los Angeles limes Syndicate. A credit seminar held in conjunction with Credit Counseling Centers was a successful project that came out of a story he reported. "It's information we know is being received well because we get a lot of mail," he said. Mr. Feldman, who moved to the area 17 years ago, worked in five other cities. "It was easy to move into the Jewish communi- ty because the Jewish community came out to me," said Mr. Feldman, "It began as a fear of storms and evolved into an interest," he said. My excitement is meteorolo- gy, but it is very tem- pered by the effects it will have on people. On cer- tain occasions, the infor- mation that I'm giving out is life or death." While studying meteo- rology at the University of Michigan, he was assigned an internship at WDIV. As a part-timer, he also could work as a weekend forecaster for a Lansing station, his first on-camera experience, and his broadcasting responsi- bilities necessitated extra care with his appearance. He got a wig before losing his hair and was advised by the WDIV makeup consultant on how to use cosmetics to conceal any signs of illness. "Being able to work helped me get through it," he said, appreciative of the support and friend- ship offered by his friends at the station. Active in sports, includ- ing the B'nai B'rith Basketball League, he attends many Pistons games and doeg some post-game interviewing. Now cancer-free, Mr. Gross looks forward to reporting his sunniest day yet — within a month his wife is due to give birth to their first child. H ow do the broadcast- ers feel about the recognition they get? Each has a story: Sherry Margolis: "Peo- ple are very nice, and I welcome it when they rec- ognize me and talk to me. They feel like they know me because I'm in their living rooms each day, and I take that as a com- pliment." Eli Zaret: "Detroit is not a city that can corn- pare to L.A. or New York in terms of alternate types of entertainment, and, therefore, the job that I have here can gen- erate a higher concentra- tion of interest or can be a more high-profile job than it is in a city like L.A. or New York. "People recognize me, but there is not the type of adulation that you get for people who are gen- uine stars of either movies or sports. The ath- letes themselves always generate a lot more atten- tion than anybody who is in the media." Warren Pierce: "I think you tend to lose your anonymity when you go on television because peo- ple know what you look like. I was in a bakery, and a man told me his son was opening a restau- rant that would make a perfect story for the pieces that I do on lunch- es and brunches. "Everybody has input because we're so public, which also means I never try to check out 13 items in a 10-item-only check- out lane in a supermar- ket." Murray Feldman: "We may be celebrities in somebody's eyes, but we're not celebrities. We're just people who do a job like everybody else. Being recognized happens more and more. "The good part is that people are watching us. Because they're our cus-