BUSINESS

My bank just advertised
that they'll remember
your name.

Ben-Gad Learns
Business Diplomacy

I wish they'd remember mine
...and learn something
about my business.

Former Midwest Counsel General now
represents several Israeli businesses.

PHIL JACOBS MANAGING EDITOR

W

Somebody said my bank
wants to be like Madison Bank.
Conic to think of it, I want to be
at Madison Bank.

• 14 Mile &John R

♦ Orchard Lake Rd.
& 14 Mile

Member FDIC

Maybe you should switch to a bank
that really wants to be your bank.
MADISON NATIONAL ♦ 12 Mile & Dequindre
B4NK
♦ 10 Mile & Dequindre

take . your budinem personally.

(313) 548-2900

Michigan based—locally owned since 1963

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hen Dr. Yitschak
Ben-Gad was
Counselor Gen-
eral of the Mid-
west, he made it his business
to learn what Israeli products
might sell in the U.S.
Since his government
changed and Dr. Ben-Gad
was recalled to Israel, he re-
membered the U.S. contacts
he had made, and he remem-
bered the Israeli product
ideas.
Now, five months later, Dr.
Ben-Gad is president of Holy
Land Enterprises. He repre-
sents over 50 Israeli indus-
tries, and he travels all over
the United States and the
world to get out the word on
his clients' products.
Where before, his briefcase
was filled with diplomatic
statements, answers to ques-
tions on the intifada or for-
eign relations statements,
now he pulls out a handmade
candlestick, a miniature sized
prayer book and a necklace
with a bottle that contains
holy water from the Jordan
River. Next come catalogues
of Israeli-manufactured wo-
men's swimsuits, leather
clothing, sweat shirts, shoes,
toys, games, religious arti-
facts and even food products
such as teas, wines and •
liquors.
"Our goal is to meet with
the distributor and the buy-
er," said Dr. Ben-Gad. "We
want to bring them together
to do business. When I come
back to the United States, I'm

Dr. Ben Gad: Bringing customers
to Israeli products.

meeting now with people I
had met and contacts that
were made when I was a
diplomat. There's a big de-
mand for items such as the
leather goods and the swim-
suits. But there's also a de-
mand for products such as the
holy water bottles. The fact is,
you don't have to be Jewish to
enjoy or demand Israeli prod-
ucts."
Dr. Ben-Gad also said that
people aren't just buying
products from Israel because
of their sentiments to the
Jewish state.
"International markets
need these products," he said.
"They're good products and
they are in demand." ❑

Israeli Business
Enrolls Immigrants

SHARONA MARCOVITZH SPECIAL TO THE JEWISH NEWS

A

natoly Vinitsky, 35, is
a chatty, easy-going
barber who used to
trade quips with his
Moscow clients while cutting
their hair with blunt scissors.
Now, and in Israel, he's study-
ing to be a women's hair
stylist, which requires enter-
ing a world with mousses,
gels, colorings, and styling
tools that were unimagined
in the Soviet Union. Accor-

ding to experts in the Israeli
beauty business, the Soviet
Union is lagging 30 years
behind the West.
Mr. Vinitsky is one of 80
new immigrants enrolled in a
five-month, government-
funded hairdressing course at
Tel Aviv's Mishlav College.
The absorption of all Soviet
immigrants in Israel is sup-
ported by American Jews
through the UJA/Federation