you," says Reena. "You can
reach the top. I know. After
nine years, I've come to know
even the president and prime
minister."
Raised in a well-to-do Bom-
bay family, with an Iraqi-Jew-
ish mother and a Sikh army
officer father, hers was an ex-
ceptionally happy home. "My
father is not Orthodox and he
let my mother do as she
wishes," says Reena. "We
were taught to respect all
religions and I never experi-
enced any anti-Semitism. We
had the best of both worlds."
When the time came for
Reena to marry, her parents
arranged a match with
Vinod, an Indian merchant
navy captain and son of a
distinguished academic. For
10 years she lived the life of
a marine captain's wife, sail-
ing all over the world. But
when their two children
reached school age, they
realized things had to change.
\, The Pushkarnas had vis-
ited Israel several times, and •
decided that settling there
was their best option.
"Although Vinod is not
Jewish, he is open and
respectful of Judaism. The
children are Jewish and this
is their home. They will serve
in the army when the time
comes."
The couple first opened a
vegetarian Indian take-out
restaurant at an unsuitable
location in Tel Aviv. It failed
after two years. "I was
miserable," says Reena. "We
would work for hours and
then I would go home and
cry."
Vinod was ready to go back
to sea, but Reena persuaded
him to give Israel one more
try. They rented space near
> Dizengoff Square in down-
town Tel Aviv and opened
their first Tandoori restau-
rant, offering authentic
North Indian food — a rarity
in Israel at the time. Now one
of Tel Aviv's most popular
eating houses, branches have
since opened in Herzliya,
Eilat, Tiberias and now
Jerusalem.
The secret of their success?
"My belief in God and my Far
Eastern mentality," she says.

"We are raised to be patient

and understanding and to
work hard."
Hard work it certainly has
been. To this day, the couple
work 16 hours a day and keep
a sharp eye on every aspect of
their business.
"We've had to sacrifice a lot
by working so hard," she ad-
mits, "particularly time with
our children. On the other
hand, the rewards have been
great, too•"

❑

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Market Fact

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Wall Street Journal
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