BUSINESS THE JEWISH NEWS BRENT R. SOLOMON, C.P.A. — MASTERS IN TAXATION — CHARGED UP page B27 DAVID B. SCHWARTZ 29777 Telegraph Rd., Suite 2500, Southfield, MI 48034 Financial Planner providing: • Tax Deferred Annuities • Long-Term Care • Life and Health Insurance (group and individual) • Free Consultation (313) 646-5859 STEVEN J. PLOTNIK, C.P.A. • Individual Income Tax Preparation MICHAEL H. DeLAP, C.P.A. I Over 15 Years' Experience (313) 358-3130 • Small Business Bookkeeping & Tax Preparation • Available For Evening and Weekend Appointments • Reasonable Rates Call (313) 647-0110 Registered Investment Advisor The Core Investment Group We can handle all your financial & investment needs. 363-2548 J. JOSEPH BURK CHARTERED ACCOUNTANT Matters relating to Canada KATHY AUGUST, PS-CD. 880 Ouellette Ave., Suite 700, Windsor, Ont., Can. 519) 977-6621 Fax: (519) 977-1594 Psychotherapy 1 counseling offered to: • Adults • Adolescents • Children • Families • Couples • Mental Health professionals welcome SUPPORT SYSTEM II 160.5411 Law Office of NAT PERNICK Collection of business debts over $3,000 Commercial leases, receivables & unsatisfied judgments Free Consultation (313) 540-4550 Fully Licensed Psychologist 29830 Telegraph Rd., Southfield LAUREL A. SILLS, Psy. D. Licensed Clinical Psychologist • Interactive Therapy • Individuals and Couples • Recovery • Chronic Pain • Sexual Dysfunction • Depression • Marital Discord • Stress Management For Appointment Call 3 57-5414 Offices in Franklin, Huntington Woods and Southfield TOUCH TONE BOOKKEEPING & COMPUTER CONSULTING Full-service computerized bookkeeping. Our computerized system saves you time & money. Call for free consultation and estimate Experienced 313-788-2890 ext. 2000 References Dorothy S. Orent, M.A. Reading Improvement Center Remedial-Rapid Reading-Phonics-Spelling- Vocabulary-Comprehension-Study Skills 23650 Woodward • Pleasant Ridge • 399-0333 John E. Kazanowski, D.D.S., F.I.C.O.I., P.C. Fellow of the International Congress of Oral Implantologists Implant -and General Dentistry 11-ained in oral implants Harvard School of Dental Medicine 26561 W. 12 Mlle at Northwestern, Southfield, 1202, 352-4155 LISA LEVY, MSW, ACSW In Association with a Network of Specialists Short term or in-depth treatment WORKSHOPS & SEMINARS OFFERED FOR GROUPS INSURANCE OR RATES FOR PRIVATE PAY (313) 646-6659 THE DETRO IT JEWIS H NEWS Peggy Lisnek W. Bloomfield's own Psychic Has worked with the W. Bloomfield Police Dept. Answers questions about business, lost or dis- placed persons, money & relationships. Call for an appt. at Why Weight 737.3630 STACEY SHAGRINSANDLER, EVERGREEN COUNSELING CENTERS • 645-0432 FULL HOUSE Moving & Storage CHECK OUR RATES COMPARE! • Household Goods • Office Furniture • Pianos • Packing Service Professional Staff Free Estimates (313)9324140 MOVING & STORAGE MAGIC SHOWS for PARTIES ■ Birthdays ■ Weddings ■ Bar/Bat Mitzvahs ■ Corporate Events JACOBSON 335-0263 C.S.W Individual Child, Adolescent & Adult Psychotherapy • Counseling Evening & Saturday Appointments Available "The Caring Professionals" • • • • • Local & National Home • Office Piano Quality Service Exceptional Value Free Estimates 541-5008, 661-2280 PERSONAL COMPUTER TRAINING Tutoring in your home or office. All aspects of Personal Computing. Beginners a speciality All popular software Troubleshooting/ system setup, etc. Custom Programming MIKE 644-5040 to bring about the construc- tion of a new car," said Mr. Rosenthal. "Outfitting a fac- tory for a new car is a three- to five-year cycle, and it's a very important part of our business." We'll see growth in the re- tooling of plants. There are programs out there where well be participating. Amer- ica, he said, has overbuilt it- self with auto assembly plants. Now, with more Americans holding onto theirr cars longer, demand is less, and less plants are outfitting for the future. With this, Mr. Rosenthal added, is a pricing and a prof- it squeeze. Money, he said, is much harder to collect from some of his customers. And then there are the automo- tive layoffs. "These layoffs are differ- ent," he said. "They're differ- ent because the automotive employees are not able to find positions that offer any sort of career continuity. People looking for well-paying new jobs are finding that they have to accept lower paying positions if they want to work. I don't see a lot of these jobs coming back. Because Madison supplies parts for the maintenance of the plants, it is directly af- fected by cutbacks in the auto industry. To battle the cutbacks, Madison has implemented a company-wide evaluation and improvement system called "Continuous Process Improvement" or CPI. It's an effort for the employees to un- derstand as a team that to compete, they need to be the best out there. "Something like this was never talked about in the in- dustry years ago," Mr. Rosen- thal said. "But our employees, including the management, are being trained to understand what the customers' needs are. "Five years ago, we under- estimated what the 1990s would mean in this industry," he continued. "Changes had to be made and the future had to be looked at. We didn't understand what being a ser- vice business really meant. But now we see the industry is in a fragile recovery, and as a business we have to make sure that we're work- ing as efficiently as possible to service our customers." ❑