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couple select coordinating china, flatware and
crystal.
"We don't see ourselves as a retail store.
We are a unique experience," says Charles
W. Coleman, vice president of Tiffany & Co.
ers in the Detroit market and
updated computer systems,
local brides and grooms have
many options for bridal registry services in
1993.
Southfield attorney Cherie
Morganroth, who married
Randy Lewis on December 19,
chose to register at Hudson's,
Slades and Studio 330. "You get
more of a selection when you
register at more than one place,
and ifs more convenient for
everyone," she says.
The newest places to register
are at the Somerset Collection
in Troy. Crate & Barrel offers
moderate prices, while Neiman
Marcus has an exclusive
Steuben crystal gallery, and
Tiffany has 156 years of experi-
ence helping brides and
grooms.
Eileen Reidy, store manager
at Crate & Barrel, says that her
store has items that begin at $5, Cherie Morganroth shows Randy her china selection at Slades.
so it's very easy to find a shower
Mr. Coleman says that the Tiffany merchan-
gift for $25 or $30 and a wedding gift for $100.
dise is exclusive and that families treasure it
All the local chain stores offer nationwide
and pass it down from one generation to the
computer link-up services so that relatives in
next. "We contribute something to a wedding
Chicago or Miami can see what the bride and
that no one else can," he says.
groom need. Tiffany & Co. even has an in-
Tiffany provides the bride and groom with
ternational computer service. Most retailers
brochures on how to purchase diamonds,
also have a bridal consultant who will help the
pearls and wedding bands and catalogs of
their flatware and table settings. There is even
a book The Tiffany Wedding by John Loring,
design director for Tiffany.
Hudson's department stores have recent-
ly updated their bridal registry
system to include a computer-
ized scanner. According to De-
bra Remington, gift registry
manager of Dayton Hudson Cor-
poration, brides and grooms can
select items without even writ-
ing them down. A bridal consul-
tant follows them through the
store and scans the items they
choose with a mini-computer.
"Its accurate and can be printed
in less than 2 minutes. It's a
dramatic time saver," notes Ms.
Remington.
Ms. Remington advises cou-
ples to make an appointment for
this hi-tech system. Plan on reg-
istering at least one month be-
fore the first shower and 2 to 3
months prior to the wedding.
Hudson's even has a catego-
ry on their bridal registry for
items the couple want, but are not available
at their stores.
Smaller stores like Slades and Studio 330
say that they offer personalized service and
carry brand names as well as unique items.
Judie Koploy, owner of Slades in Southfield,
notes that her 18-year business experience
BRIDES • JANUARY/FEBRUARY 1993 •
35