Oh, You Beautiful Doll Riki Schaffer's doll gallery is one-of-a-kind. ELIZABETH APPLEBAUM ASSISTANT EDITOR 1111 A doll by Ann Mitrani here was a time when the word "doll" conjured up one of two images. Either it was sweet- faced Raggedy Ann, with her "I Love You" on the heart, spaghetti hair and red-and-white striped legs; or it was Barbie, that ever-perfect heartthrob with plastic eye- lashes and a waist narrower than her ankles. Things will never be the same. Barbie, meet Riki. Riki Schaffer is the owner of the Riki Schaffer Gallery in West Bloomfield, the only one- of-a-kind doll store in the coun- try. The dolls are glamorous, exotic and hauntingly lifelike. Don't be surprised if you hear visitors mumble "excuse me" as they pass a life-size doll-vi- olinist at the front door. Ms. Schaffer's gallery has a national reputation and in- cludes clients like actress Demi Moore. The dolls them- selves come from as close as Monroe and as far as Israel. All are works ofart, Ms. Schaf- fer says. All "capture a certain feeling; they have a soul and life." She's an expert on dolls to- day, and writes a regular col- umn for Contemporary Doll magazine. But it wasn't so long ago that Ms. Schaffer had other plans for her life. "My background is in psy- chology and social work," she says. Then while traveling abroad, she decided to go into chocolate. She was impressed by European chocolate bou- tiques and opened her own when she returned to the States. Her store, Chocolatissimo, was a success, and Ms. Schaf- fer might have continued in the business forever. But then she chanced to see a doll, by artist Anne Mitrani, in a store window. Entranced by its "translucent, lifelike quality," she bought the doll on the spot. Soon after, Ms. Schaffer, who never particularly liked dolls as a child, began study- ing them with a vengeance. She attended shows. She read articles. She met with artists. She bought several more dolls and put them on the shelves of Chocolatissimo. Then she left chocolate (with the excep- tion of a small counter that re- mains at the Riki Schaffer Gallery) and opened her doll store. Ms. Schaffer's dolls are not for everyone — particularly those on a limited budget. They range in price from about $500 to more than $20,000. Ms. Schaffer says the high cost reflects the craftsmanship of each piece. "These are works hand- sculpted from the start of the creation," she says. "And you have to remember that an artist may make no more than 12 pieces a year, each of which is one of a kind." Most dolls are purchased by collectors who don't question the prices. "They understand that art can be costly," Ms. Schaffer says. "My whole purpose and fo- cus is to educate people that these are pieces of art," she says. Her gallery boasts dolls by about 25 artists. Some, like Ann Metrani and Lindsey Strohmeyer, Ms. Schaffer rep- resents exclusively. Miss Strohmeyer may be one of Ms. Schaffer's most un- usual artists. A native of Mon- roe, she is 16. Riki Schaffer recalls the day they met. "She wandered in with her mother and they were looking around. Lindsey was talking about the dolls, and she knew all the artists — this was when she was 14. She knew even the obscure ones. "Her mother said, 'My daughter makes dolls, too.' And I thought, 'Right.' But be- cause Lindsey seemed to know so much, I agreed to see them. "Lindsey and her mother brought in three dolls. I took one look at them and said, T11 buy all three." Those were the good old days, when Lindsey's dolls were $100 apiece. Today, they fA V., C CL i=0 Rild Schaffer 93