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Matthew and Jon Engelbert: Brotherly love at work.
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Advertising in The Jewish News Gets Results
Place Your Ad Today. Call 354-6060
dents. Mr. Henry referred to
Jon as a "computer guru."
In fact, the guru says he of-
ten works 75 hours a week.
Matthew also keeps a full
schedule. The brothers stress
that much of their motivation
comes from their parents' sup-
port and good examples.
David Engelbert, their fa-
ther, conducts business from
the home. He has worked as
an independent investment
adviser since leaving a career
in banking 11 years ago.
"(My sons) saw how a busi-
ness could be built," he said.
"It's so much more satisfying
to make your own way."
Lynn Engelbert helps her
sons with mailings and art-
work.
Initially, business was
rocky, and for some time the
brothers did not know
whether they could earn a liv-
ing off the enterprise.
Matthew recalled their excur-
sion to the office of a promi-
nent engineering professor
whom Jon admired.
"I didn't want (the profes-
sor) to tell us, 'You can make
a killing with this,' " Matthew
said. "We were looking more
at seeing whether he thought
it would be a useful product."
Matthew was angry and
Jon was crestfallen at the pro-
fessor's response. "I remember
him saying, 'No matter what,
you're never going to get this
sold in your own back yard,"
Matthew said.
The following year, the
U-M engineering department
installed Beige Bag Software
on its entire computer net-
work.
The brothers see a strong
Much of their
motivation comes
from their parents'
support and good
examples.
future for Beige Bag Software
because it targets a young
market that will grow with the
company.
Competition with other
manufacturers is a continual
concern, but Beige Bag Soft-
ware touts low prices. A pro-
gram for businesses costs
$149. A new version of B2 Log-
ic will sell for $249 when it hits
the market. The company dis-
counts its programs to $35 for
students.
Beige Bag Software adver-
tises in magazines and has
also established itself as an in-
ternational name by word of
mouth.
Matthew initially sent more
,/