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;
troversial Jewish political
and literary journal, has
moved most of its operations
from Oakland to New York.
Michael Lerner, the mav-
erick editor and publisher
who founded the magazine
six years ago with former
wife Nan Fink, says he is
relocating to New York to
place Tikkun in the
"intellectual and cultural
center of the country."
He also hopes the maga-
zine will find it easier to
raise funds among New
York's large Jewish popula-
tion.
ause Mr. Lerner,
editor Alice
ter
Chasen, ail
-- oon-to-be-
hired layout artists will
publish the glossy magazine
with desk-top technology
and cost-free labor — made
up of students and post-
college-age volunteers — he
,
says he can run the maga-
zine on both coasts.
"In the first years of the
magazine, we wanted to de-
velop our own independent
voice, not have to do things
the way the New York lit-
erary establishment said to
do things," Mr. Lerner says.
"The Bay Area provided us
with enough intellectual and
cultural distance from the
conformism of the literary
end of the Jewish world so
that we could develop our
own style and approach."
Moving operations across
the country will not change
the magazine's left-leaning
and literary tenor, Lerner
insists. But the victories of
Yitzhak Rabin in Israel and
Bill Clinton in the United
States most certainly will.
"Our views were con-
sidered radical in 1986 when
we started (publishing). Now
we have moved to the center.
We don't see ourselves as the
opposition now. We repre-
sent the mainstream of
Israeli politics and Ameri-
can politics," he says.
"If the liberal Jewish
majority read Tikkun, they
would say 'Yes, this ex-
presses our position more
closely than any other ex-
pression in organized Jewish
life.' "
Mr. Lerner founded
Tikkun to provide a liberal
alternative to the neo-
conservative Jewish polit-
ical monthly Commentary.
"We wanted to take on the
neo-con world on their own
turf," he says.
The 40,000-circulation
magazine features scholarly
essays on Jewish, Israeli an
American issues — from
black-Jewish relations — a
favorite theme — to Israeli
electoral politics, to fem-
inism and environtnen-
talism.
Because Tikkun now has
established its own identity,
Mr. Lerner says, it need not
be intimidated by the New
York Jewish intellectual set.
Fund raising, editing and
executive decisions will be
made in New York, while
much of the groundwork
necessary to publish the lit-
erary and political journal,
such as reading the 500 un-
e solicited manuscripts sub-
mitted for every issue, will
continue to be done in Oak
Moving operations
across the countrt,
will not change
the magazine's
left leaning.
land. Faxes, modems, tele-
phones and computer mail
will connect the two offices.
The main reason for the
move is money.
"We've been hurt by the
recession," Mr. Lerner ad-
mits, "but the chances of
Tikkun going out of business
in the next two years is
about equal to (forme
Israeli Prime Minister Yit-
zhak) Shamir inviting
(Palestine Liberation Organ-
ization leader Yassir) Arafat
for Shabbos lunch to chat
about the creation of a Pa-
lestinian state."
The non-profit magazine,
supported by .fund raising
rather than advertising, has
shrunk from an average of
96 pages to 80. That has
triggered tighter editing and
shorter articles, which Mr
Lerner views as a negative
byproduct of the recession,
but agrees may get his
readers — who have long
complained that the stories
are too pedantic and u'
wieldy — to read more of t(
magazine.
"We haven't done ex-
ceedingly well tapping into
money" in the Bay Area, Mr.
Lerner says. "Our basic