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F/X

Before the trip, Jessica, 42,
had added sessions on the
Stairmaster to her regular ex-
ercise routine of trice weekly
aerboics and an occasional
game of tennis. It was not
enough. Today several
months later, she's still angry
and upset, believing that the
tour operator failed to state
the true rigors of the trip.
"I thought maybe it would
be a challenge, but I never ex-
pected it to be like it was," she
says. "There were many days
that I felt I had been misled."
Active adventure trips are
now in vogue among Americans.
From kayaking on the Bio-Bio
River in Chile to dogsledding the
Thule Traverse in Greenland,
from rafting the Zambezi River
in Africa to trekking the Dolpo
region of Nepal, vacationers are
seeking thrills in the rugged,
risky wilderness.
Not every adventure trip
turns out this miserably. But it's
a chance vacationers take.
What sounds moderately chal-
lenging and fun can turn out to
be daunting and exhausting for
those who aren't properly pre-
pared.

cent of the participants are
female, and the average age of
all participants is 42.
Adventure travel still ac-
counts for only a small portion
of the travel business, but it's
definitely on the rise. The field
has grown from one or two com-
panies 30 years ago to some 250-
plus adventure tour companies
in the United States.
American Wilderness Expe-
rience, a Colorado-based tour
wholesaler (it markets tours of-
fered by small, medium and
large tour operators), for exam-
ple, has experienced double dig-
it growth in the last six to eight
years, according to owner David
Wiggins. In 1992, it handled
about 4,500 individuals — an
increase of 25 percent from the
previous year.
Pat Halty, owner of All Ad-
venture Travel, another Col-
orado-based tour wholesaler,
says other companies are see-
ing similar growth. "Today's
baby boomers enjoy meeting
new people and going new
places. They have a work hard,
play hard mentality, so the last
thing they want to do is sit on a
beach and eat," she says.

Work Hard, Play Hard
The New York Times calls
them "aging Indiana Joneses"
— baby boomers who read dar-
ing new magazines with titles
like Men's Journal and The Es-
quire Sportsman and who can
afford to spend several thousand
dollars testing their mettle in
remote locales. "Packaged ad-
venture," a recent Times' arti-
cle sniffs.
But, it's not just a man's
game. Overseas Adventure
Travel, the Massachusetts-
based company that organized
Jessica P.'s Moroccan tour, re-
ports that on its treks, 60 per-

Who Is To Blame?
There are many possible rea-
sons for an adventure trip to
turn sour. Often, people think
they're in better condition than
they basically are, says David
Petrie, a Maryland exercise
physiologist. Mr. Petrie recent-
ly tested five people who were
planning to trek in Central
America. All five were out of
shape.
"Generally, the kind of peo-
ple who go on these trips are
moderately active but are not
dedicated athletes," he says.
Others don't train enough pri-
or to the trip despite warnings