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BIRMINGHAM
B
LIVONIA
31815 SOUTHFIELD RD. STE. 24
(BETWEEN 13 & 14 MI. RDS.)
15621 FARMINGTON RD.
(BETWEEN 5 & 6 MI. RDS.)
1644.2175
525-3900 {E-1
Busmen
NO SHABBAT SALES page 53
Mr. Friedland provides a
few hints for those wonder-
ing how they can sell below
wholesale. When looking for
merchandise, Mr. Friedland
looks for high quality items
of discontinued colors and
for brand-name products
that soon will have new
packages.
"Regular customers of
some stores won't buy prod-
ucts in new packages if the
store still carries the old
package," Mr. Friedland
said. "So the store must get
rid of it.
"Why don't we mark up a
little more? We buy for lit-
tle, sell for low, and we pass
the savings on to the cus-
tomer," Mr. Friedland said.
"That is our specialty."
When Mr. Friedland,
himself an observant Jew,
opened his first store in
Monsey, merchandise al-
most totally sold out within
a week. He knew immedi-
ately he had found a niche.
Once in the wholesale
business, he wondered how
successful a bargain outlet
with household items could
be.
Then, six years ago, he
was sitting with his wife,
Laurie Friedland, at the
breakfast table. And he said
he really wanted to run a
business in which the "sav-
ings would be amazing."
"That's how it started," he
said. "I said, 'Let's open a re-
tail outlet.' It turned out to
be a good thing."
Not all of the eight stores
are closed for retail business
on Shabbat and other Jew-
ish holidays. In Chicago,
stores are open.
Business hasn't suffered
without using Saturday as
a business day, he added.
"Our prices are so good that
if they don't come in on
Shabbat, they will come in
on Sunday. We close on all
holidays, and business has
not been affected."
In the coming months,
Mr. Friedland expects 11
stores to be off and running.
In Michigan, Amazing Sav-
ings operators are looking
for a new location to ex-
pand. ❑
THE NEXT
Economic Forum
BEST THING
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Advertising in The Jewish News Gets Results
Place Your Ad Today. Call 354-6060
Charles T. Fisher III, chair-
man and president of NBD
Bank, will address the next
Economic Forum luncheon,
sponsored by the Jewish
Federation of Metropolitan
Detroit, noon Jan. 11 at the
Radisson Hotel, Southfield.
"A Banker's Wish List for
President Clinton" will be Mr.
Fisher's topic.
Mr. Fisher, who joined in
1958, has served as chairman
of the board and chief ex-
ecutive officer of the bank and
NBD Bancorp, its parent,
since 1982. Prior to joining
the bank, he worked for, the
accounting firm of Touche,
Ross. He is a member of the
Michigan Association of Cer-
tified Public Accountants and
the American Institute of
Certified Public Accountants.
Mr. Fisher, who is chairman
of the Economic Club of
Detroit, serves on the boards
of American Airlines,
General Motors, the Detroit
Economic Growth Corpora-
tion and the Economic
Alliance of Michigan. He is
on the New Detroit board and
is vice-president and past
chairman of the United Way
for Southeastern Michigan.
He also is a former chairman
Charles Fisher Ill
of the Greater Detroit Inter-
faith Round Table of the Na-
tional Conference of Chris-
tians and Jews and Detroit
Renaissance, Inc.
A sign-language interpreter
will be present. There is a
charge for the dairy lunch-
eon. For reservations by Jan.
4, call Fern Hoberman Kepes,
642-4260.