"WE GUARANTEE $550 MORE FOR YOUR TRADE"

"WE SELL
FOR LESS &
THAT'S A FACT!"

MEL FA RR

Business

GOODBYE

page 51

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Ray Epstein shows off some merchandise.

4178 Highland Road

Open 7:30am-8pm
Open 6pm Friday

CALL NOW!

(M-59 near Pontiac Lake Rd.)

1.800-MEL-PARR

WATERFORD

Advertised lease prices require 20% down. Option to purchase at lease end (24 mos.) for predeter•
mined amount, price determined at lease inception. All rebates included in advertised buy price rebates
assigned to dealer. M eases require 1st month and sec.. deposit. 11c pm mile charged to lessee in
excess of 15,000 per year. Lessee responsible for excess wear and tear. See dealer for exact amount
down and sec. dep. on all 24 mo. leases. $550 more for your trade based on average black book value
less mileage and reconditioning. Trade must be worth $2000 or higher. One trade per customer. Sae
ends 6 p.m. Fri., Dec. 18, 1992.

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Leave name and telephone number for a quick response.
c/o Charles Lewis. Larry Wallingford or Lou Gordon

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THE D ETRO IT JE WIS H N EWS

BOOKS

52

Catering and Party Planning

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Fax: (313) 399 6079

Reference Lists and brochure Available

-

We Buy and Sell
Good Used Books

LIBRARY BOOKSTORE

545-4300

Open 7 Days

Books Bought
In Your Home

M. Sempliner

Chanukah Begins
At Sundown,
Saturday,
December 19!

mother died 1 1/2 years
ago, and her husband
became ill, Ms. Epstein
has been reprioritizing.
Ray Epstein keeps a
photo of her late mother
on her key chain.
"She still is with me
wherever I go," Ms.
Epstein said.
But Mrs. Cohen no
longer is around to help
run the shop, which grew
over time from a $1,000
investment into a $1.5
million a year business.
"I am going to travel,
relax, enjoy life," she
said. "We want to smell
the roses while we still
can."
After she locks the
doors, Ms. Epstein will
start closing books and
continue selling mer-
chandise from the busi-
ness' second store in Oak
Park on Coolidge, just
south of 10 Mile Road.
Five years after the
business opened, the
Detroit Zoning Commis-
sion ruled the duo no
longer could sell out of
the basement of their
home. They spent the
next five years working
out of a bedroom, before
moving the business to
the Oak Park location.
They began the ven-
ture selling moderately
priced clothes, and they
were the first in the area
to offer a 20 percent dis-
count to consumers.
Business was booming
from the beginning, and
customers visited at all
hours of the day and
night. Ray and Ida knew
it was time for a change.
They upgraded mer-
chandise, bringing in

designer clothing. And
they moved to the Oak
Park site, which re-
mained open even after
the store expanded to the
Applegate Square loca-
tion 14 years ago.
In addition to sales,
the Oak Park store has
been used for bookkeep-
ing and receiving.
Ray Epstein always
has been a trend setter.
Customers say she has
tremendous fashion
sense. Before she got
married to Saul Epstein
(who manufactured lad-
ies slacks) at age 25, she
modeled and worked as a
bookkeeper.
She loved clothes, and

"I am going to
travel, relax, enjoy
life. We want to
smell the roses
while we
still can."

Ray Epstein

she dreamed of a career
in retail. It made perfect
sense to her. The dress
shop idea was her own,
but she admits she might
not have succeeded with-
out her mother, an enter-
prising woman with a
sharp business sense.
"I never made any
business decision with-
out her," Ms. Epstein
said.
Times have changed
for the retail world.
Buyers now must pur-
chase separates. Com-
plete outfits are a rarity,
she said. And the wo-
men's retail world is