• • COLORWORKS STUDIO OF INTERIOR DESIGN As you've heard by now, we're making news in design! Whether it's planning your new home, remodeling your existing one, or furnishing a room — we invite you to see custom design at its best and encourage you to interview one of our designers for your next project. Barbi Krass • Linda Burder • Linda Hudson allied member ASID The Courtyard 32506 Northwestern Highway • Farmington Hills • 851-7540 NEW 1992 MAZDA NEW 1992 MAZDA 929s PROTEGE From under 1 0 I 000 $6000 OFF!! plus tax, title & destination (3 to choose from) (6 to choose from) "The High Performance Dealer" AIRNOL D rnazoa IT JUST FEELS RIGHT." 29187 GRATIOT at 12 Mile Road 1-696 Directly across the street from Arnold Lincoln-Mercury 445-6080 JEWELRY APPRAISALS T H E D ET RO I T J EWIS H NE WS At Very Reasonable Prices. Call For An Appointment 30 Vtaletellw established 1919 FINE JEWELERS Lawrence M. Allan, Pres. GEM/DIAMOND SPECIALIST AWARDED CERTIFICATE BY GIA IN GRADING AND EVALUATION 30400 Telegraph Road Suite 134 Bingham Farms, MI 48010 (313) 642-5575 DAILY 10-5:30 THURS. 10-7 SAT. 10-3 Advertising in The Jewish News Gets Results Place Your Ad Today. Call 354-6060 Supermarket Chain Festival In Israel Jerusalem (JTA) — Ameri- cans living in Israel have been in ecstasy this past month, ever since the coun- try's largest supermarket chain launched its America Food Festival. Held in all 72 branches of the Supersol/Hypercol chain, the month-long festival has attracted droves of customers in search of Drake's Yankee Doodles, Jiffy Peanut Butter and Post Grape Nuts Cereal. This year's biennial event, which began Nov. 10, features several hundred American-made products and "has been a big success," said Mordechai Kreiner, the supermarkets' vice president for marketing. "This is our fourth such festival in eight years, and we've learned through trial and error which American products Israeli consumers prefer." While the festival appeals first and foremost to Ameri- cans, said Mr. Kreiner, "there are also many Israelis who have lived in North America for some period of time and who became fond of American products." Word of mouth and glossy ads in the Hebrew news- papers have also attracted a fair number of native-born customers. "Israelis who have heard of certain American products from their friends are eager to try something new," Mr. Kreiner said. "Then there are several items, such as Kellogg's cereals and Miller's cheeses, that gained a local following from past festivals, and are now sought after by every- one." In addition to wooing new customers, the festival has a larger function, said Leon Recanati, chairman of the Supersol stores. "We are introducing American foods to the Israeli public and creating a poten- tial market for U.S. pro- ducers. Israel," he said, "is a natural market for U.S. food producers who are aware of kashrut laws. "Since Supersol imports only kosher food, it is much easier to work with the U.S. in this regard than, say, with the European Com- munity. In our small way, we are doing our part in fostering American-Israeli trade relations in implemen- ting the U.S.-Israel Free Trade Agreement." Often, said Mr. Kreiner, Israel's liberal free-trade agreement with the United States has allowed Israeli products to enter the Ameri- can market, but not vice- versa. "Many of the items in the festival, such as Empire poultry, are one-shot deals, because there are laws pro- tecting local producers. Un- til these (protectionist) laws are rescinded, consumers will have to make do with mostly local fare," he said. In some instances, the fes- tival has inspired local manufacturers to produce a foreign product here in Israel. "Sometimes a local pro- ducer not only makes an item for sale here after see- ing it at a festival, but subsequently succeeds in "We are introducing American foods to the Israeli public. Leon Recanati exporting it to the U.S. That's what happened with chocolate chips. Now we're exporting them abroad," said Mr. Kreiner. Thanks to increased coop- eration between the Ameri- can and Israeli food in- dustries, many American items are now standards in Israeli supermarkets. Heinz Ketchup has become a staple, as have Pepsi-Cola and Pfeiffer salad dressings. If this year's customers have their way, Haagen- Dazs Ice Cream will become a regular item in Israeli supermarkets. "We bought four con- tainers," said Jody Zaviv, a native of Encino, California. "We also made a point of buying lots of Philadelphia- brand Cream Cheese. We didn't spend as much money as we have in past festivals because the prices were high," she added. Cost didn't stop the Loshinkys, who originally hail from New York. "I think we must have spent about $700 on American products," said Shlomo, a caterer.