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December 04, 1992 - Image 56

Resource type:
Text
Publication:
The Detroit Jewish News, 1992-12-04

Disclaimer: Computer generated plain text may have errors. Read more about this.

PHOTO © GLEN CALVIN MOON

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56

Hours: 9AM-5:30PM (Eve.& Sat. by appt. only)
28859 Orchard Lake Rd. Between 12 & 13 Mile Rds.

Swiss Shoppers Find
Jewish Ambiance

RUTH ROVNER SPECIAL TO THE JEWISH NEWS

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Berkowitch is a Jewish-owned jewelry store on Bahnhoffstrasse.

NOVI • LIVONIA
STERLING HEIGHTS
ANN ARBOR

0

n the Bahnhofstrasse
in Zurich, shoppers
are strolling along the
wide avenue, admiring
the variety of wares displayed
in gleaming store windows.
Others sit and sip coffee in
the outdoor cafes that line the
street.
The linden trees are in
bloom, and birds are chirping.
Red and white Swiss flags
blow gently in the breeze. A
blue and white tram skims
along the street.
Tourists and natives,
walkers and cyclists, young
and old — all are part of the
passing parade on the most
well-known shopping street
in Switzerland.
With its elegant high-
fashion shops, this is the Fifth
Avenue of Switzerland — ex-
cept that the New York
avenue doesn't have a vista of
Lake Zurich at one end and a
landmark railroad station at
the other.
Besides the fact that this is
one of the few shopping
streets anywhere that opens
onto a lake, this mile-long
pedestrian-only avenue in
Switzerland's largest city has
many other attractions.
For instance, there's the
distinctive and varied ar-
chitecture of the buildings.

Some of them look more like
castles than stores or banks,
these stately stone buildings
with columns and gargoyles
and ornate sculptural details.
Then, too, even if the prices
are too steep for most tourist
budgets, there's the fun of
window shopping on a street
where window displays in-
clude designer clothes,
jewelry, Swiss chocolates,
leather goods and more.
For Jewish travelers, the
Bahnhofstrasse offers yet
another attraction: the
chance to discover the occa-
sional Jewish flavor on this
most Swiss avenue.
Take, for instance, the
jewelry store Berkowitsch,
housed in an ornate building
on a small plaza just off the
avenue itself. This well-
known family business, es-
tablished in 1917, is Jewish-
owned, and its merchan-
dise includes high-quality
Judaica.
"We have many customers
who are very pleased to see
this," says sales assistant
Elizabeth Felder, as she gets
out a tray full of 18 karat
Stars of David.
Some are white gold;
others, yellow gold; all are
made in Switzerland, and
they range in price from 120

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