The Bush Batch A look at the key men and women advising George Bush. ELIZABETH APPLEBAUM/ASSISTANT EDITOR James Baker. Key friend and advisor. ames Baker chews Red Man tobacco, graduated from Princeton, has a rep- utation for telling it like it 'Us ("He doesn't lie" a Life profile reported) and hunts wild turkey. His game plan for the hunt: "Get them where you want them, on your terms." He also is heading the George Bush for Pres- ident campaign. He is said to be the most pow- erful figure in the campaign — one who has and will continue to wield great influence over Mr. Bush. In a new Bush administration, Mr. Baker will take on the title Economic Czar. "They are as close to being equals as any pres- ident and a subordinate have ever been," writer Victor Gold told Time magazine. The president reportedly regards Mr. Baker as a younger broth- er. A man said to have great ambitions — ob- servers don't rule out a presidential campaign in the near future — Mr. Baker is described as a bright and formidable, if dispassionate, politi- cian. "Smooth, shrewd, tough and coolly ambitious," is what the Washington Post called him. "He'll stomp on anyone in his way, even a friend" former new Hampshire Gov. Hugh Gregg said. "Probe a bit, and you'll find that he doesn't really have much compassion for people." "Frugal" others label Mr. Baker, whose net worth is said to top the $4 million mark. Non- materialistic some say, though Mr. Baker admits a consuming passion for land. He is called loyal and decisive, a quick decision maker. How Mr. Baker describes himself: well planned. His mot- to is, "Proper preparation prevents poor perfor- mance," an axiom he learned from his father. James Baker III was born in Houston in 1930. His father was a strict disciplinarian who woke his son by throwing cold water in his face. Af- ter college, James III returned to Texas and be- gan work in corporate law, practicing until 1975. Among his neighbors was George Bush, with whom he often played tennis at the Houston Country Club. In 1975, President Gerald Ford named Mr. Baker undersecretary of commerce. In 1980, Mr. Baker helped secure Mr. Bush's position as run- ning mate for Ronald Reagan. In the Reagan ad- ministration, Mr. Baker worked as White House chief of staff and as treasury secretary. In 1989, he was sworn in as the 61st secretary of state, under President George Bush. Mr. Baker has made his share of enemies while serving in public office (leading women's activists label Mr. Baker anti-ERA). Probably his most stiff opposition has come from Jewish groups. "It's no secret that the secretary of state is no great fan of Israel," writes National Review Washington bureau chief William McGurn. Since Bush — and, therefore, Baker — came to power, the United States has made numerous decisions generally looked on with disfavor by the Jewish community. In 1989, the United States recognized the Palestine Liberation Or- ganization, ostensibly after the PLO recognized J CN1 CF, CC w CO 31