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October 09, 1992 - Image 63

Resource type:
Text
Publication:
The Detroit Jewish News, 1992-10-09

Disclaimer: Computer generated plain text may have errors. Read more about this.

1■ 1•111•111•IMMEII

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dustry. Fourteen years ago we
exported $10 million worth of
jewelry. Today, that figure has
jumped to $350 million, with
the industry showing a
steady growth pattern of 20
percent per year." But accor-
ding to Bryan Newman of
Ne'eman Industries Ltd., a
Jerusalem-based jewelry con-
cern selling to 25 countries
around the globe, fair par-
ticipation is only part of an ef-
fective marketing mix. "I
would say it's an initial sales
tool. We use our stand to in-
troduce ourselves. After each
fair we follow up with per-
sotial visits to potential
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Itternational trade fairs
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1'r as a traveling salesman
while touring the globe
a year," says Ms. Gurevitz.
In essence, it's fair play on the
part of Israeli manufacturers
to insist that the country par-
ticipate in more and more
shows. Says Ms. Gurevitz,
"While they're first used for
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WZPS

Tel Aviv (JTA) — An up-
surge in armed attacks was
reported in Israeli-controlled
portions of southern Leb-
anon over the weekend.
In the most serious inci-
dent, an official of the South
Lebanon Army was badly
wounded when a bomb ex-
ploded as he opened the door
to his house.
Sources blamed Hezbollah,
the Islamic fundamentalist
Party of God supported by
Iran.
Islamic extremists re-
portedly exploded a mine
under an Israeli army con-
voy. But the blast apparent-
ly caused neither injuries
nor serious damage.
A heavily armed Palestin-
ian fighter was killed in an
encounter with Israeli
soldiers conducting a routine
patrol in the border security
zone of southern Lebanon.
The Israelis suffered no
casualties.

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