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BUSINESS

ein MN OM IMO MN Ea MB OM NM • NM • NM OM NMI MN 11

:This SeptemberWe Install
Installation Offer. I I
Our.

to your home to discuss closet design
and all the wonderful accessories
only we offer. Then measurements
are taken. A free installation appoint-
ment is made. And when we're done,
you'll be left with a perfectly clean,
This month only, The Closet Factory perfectly terrific new closet!
will install any closet absolutely free
Call for your free in-home consul-
of charge. Here's how it works: -
tation now Before our offer to install
Our certified design specialist comes is removed.

Farmington Hills
313.478-4477

Trenton
313.671-2361

Rochester
313.651-3607

Ann Arbor
313.761-5554

©The Closet Factory 1991

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No to be usoi with any other promotion or offer

I Joyce Weiss Builds Teams,
I Empowers Corporate Women

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sommumes. wessemamem luso= moms

THREE WAYS TO
BUY A CAR

ARNIE WEISS

MIKE GERMANSKY

TAMAROFF

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WE WISH OUR FAMILIES, RELATIVES, CUSTOMERS AND
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28585 TELEGRAPH ROAD
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Southfield

Open Tues., Wed., Fri. Til 6

353.1300

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parents, many of them wo-
men. "She is very profes-
sional, organized, enthused,
entertaining and extremely
prepared."
Ms. Weiss loves her job.
She always strives to get
better. She studies her au-
diences; she researches
before giving seminars.
"I'm a trained listener,"
she says.
Her husband, Gerald, an
attorney, is "my career
equal."
"My husband always told
me if more women worked
and did what they loved,
there would be fewer
divorces."

KIMBERLY LIFTON

Staff Writer

F

our years ago, Joyce
Weiss wouldn't have
thought twice about
telling a group of women
that climbing up the cor-
porate ladder was not get-
ting any easier.
Women face obstacles, she
says, adding that women to-
day still are living in a
man's world. But she has
beaten the odds, and she
says others have moved
ahead in corporate America
and more will continue to do
so.
For the past 15 years, Ms.
Weiss, of West Bloomfield, a
former school guidance
counselor, has traveled
throughout the country, giv-
ing close to 250 business
seminars a year.
On her speaking agenda
are motivational seminars
on customer service strate-
gies, handling difficult peo- .
ple, team building, surviv-
ing business conflicts, the
changing workplace and
corporate morale.
Her goal: to help clients
develop new skills and em-
power them to learn, laugh
and recharge. Motivating
women is especially impor-
tant to Ms. Weiss, who says
she has succeeded in a male-
dominated business.
In many cases, she has had
trouble convincing men to
give her a chance. It didn't
matter that she was good.
For many years, she had to
prove herself better than the
men in her field.
Across the country, 4,000
speakers, among them Ms.
Weiss, are registered with
the National Speakers
Association. The majority
are men.
"As a woman, I have to
fight lots of men to get jobs,"
she says. "A lot of people
have told me they never had
a woman speak to them
before. Often, then, they
would say, 'You had better
be good.' "
Ms. "Weiss has noticed a
change in attitude since the
Clarence Thomas confirma-
tion hearings, when the
American public watched a
panel of male senators inter-
rogate Anita Hill, a law pro-
fessor who accused Mr.
Thomas of sexual harass-
ment.
Since those hearings last
year, more women have
opted to run for public office.
Women and men are taking

❑

Joyce Weiss:
Motivating women.

seriously the subject of sex-
ual harassment. Companies
are adopting policies ad-
dressing the problem.
"Women before these
hearings were not taken se-
riously," Ms. Weiss says.
"Now people say there will
be a backlash. But there
won't be a backlash. Women
have finally stepped for-
ward. We are breaking the
glass ceiling."
She has spoken on leader-
ship roles, shedding
stereotypes, boosting morale
for female employees. She
has had many women phone
her office with questions
about women in the work
force since the hearings.
"They want to know about
assertiveness versus ag-
gressiveness," Ms. Weiss
said. "Women now feel free
to talk about issues, and
men want to hear them."
Her clients include
Ameritech Publishing, the
U.S. Department of Defense,
Ohio Bell, Michigan Press
Association, the American
Bankers Association and the
American Red Cross.
Also on her list are some
local non-profit organiza-
tions and civic groups, in-
cluding Kadima, support
services for adults with
psychiatric disabilities, and
the National Council of Jew-
ish Women's SPACE For
Changing Families program
for families in transition.
At a single parent family
retreat for SPACE, Ms.
Weiss offered workshops on
self-esteem and building
positive images.
"She takes the obvious and
makes you listen to it," said
SPACE Director Irma Starr,
who brought Ms. Weiss to a
retreat to speak to single

Japanese Market
Requires Patience

One of the important re-
quirements for entering the
Japanese market is patience,
and Israelis are not a people
noted for their patience.
That was one of the obser-
vations made at a lecture
given recently at the Hebrew
University by an expert on
marketing to the Japanese,
Professor Jean-Pierre )1
Lehmann. Professor
Lehmann is director of Inter- )
Matrix Japan, an interna-
tional company which advises
western corporations on doing
business in Japan. He also
lectures on Japan and inter- j )
national trade at universities
in France, England and the
U.S.
His lecture at the Hebrew
University, titled "How to
Enter the Japanese Market,"
was sponsored by the univer-
sity's Harry S Truman
Research Institute for the Ad-
vancement of Peace and the
Kmart Center for Interna-
tional Retailing and
Marketing of the Jerusalem
School of Business
Administration.
Contrary to popular belief,
there are not all that many
formal barriers to foreigners
wishing to enter the
Japanese market. Never-
theless, he said, "The
obstacles are formidable,"
both from the structural
standpoint and also because
of the socio-cultural dif-
ferences that must be over-
come. The rewards can be
substantial, however, for the
foreign firm that does succeed
in doing business in Japan,
said Professor Lehmann,
because of the sheer size of
that market and the entry
point it gives to the entire
East Asian region.