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STORE
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How A Wish In A Texas Bathtub
Became Savings For Consumers

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ELIZABETH APPLEBAUM

Assistant Editor

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HATS

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6 TREIMFIN
SIZ E S //2 S ISH
to 73/4
REGULARLY $115.00

$5990

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Value

Priced

AMBURGH

Black/Navy Value Priced

$899°

Factory Cleaning and
Blocking Available

VALENCIA

Bieck Only

Value Priced

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OMBURG
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$1099°
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"4+2Aval nu- 44CitteA.

DETROIT'S EXCLUSIVE HATTER SINCE 1893

No Layaways
On Sale Items

15616 W. 10 MILE • 557-7770

All Major Credit
Cards Accepted

1/2 Block West of Greenfield in the New Orleans Mall • Easy Access to 1-696

We're There For All
Your Ups And Downs

STEEL RAISED PANEL

Sales • Service • Installation
All Types of Doors
Licensed & Insured

One Of
Michigan's Oldest Most
Experienced Door Ca

WE SERVICE ALL BRANDS

Ez-Lift • Genie • Vemco • Linear
Liftmaster • Stanley • Tilt-A-Door
Tayor • Windsor • Pulsar
Berry • Frantz

Two Car Garage Door
Special Sale $345,00*

ISAVE $20.001

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on any service call

with coupon • exp.11-11-92
one coupon per visit

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*Plus Tax • Limit One Per Customer
Limited Time Only - Installation Available

GARAGE DOOR MART *864-1930

STOCKS

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First of Michigan
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Members Netts York Stock Exchange, Inc.

FoNI

INVESTMENTS

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Herman Schwartz

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Senior Vice President - Investments

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Branch Manager

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Travelers Tower / Suite 1020

26555 Evergreen Road / Southfield, Mich. 48076
(313) 358-3290

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Michigan Toll-Free 1-800-826-2039

TAX DEFERRED ANNUITIES IRA's

52

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FRIDAY, SEPTEMBER 18, 1992

MONEY MANAGEMENT

ue Goldstein meant to
finish the marathon,
she really did. And she
would have, too, if it wasn't
for that garage sale.
"It was in Ohio, and I saw
this garage sale —" she
stops, savoring the recollec-
tion. "What can I say? I've
always liked adventure and
beating the system."
Garage sales. Bargains.
Discount shopping.
Wholesale. These are not
mere words to Sue Golds-
tein. They're a way of life.
A native of Mt. Clemens,
Ms. Goldstein is the author
of numerous books on
bargain shopping. In 1972
she began a series called The
Underground Shopper,
tracing great deals in cities
nationwide. Her Factory
Outlet Guide is on the best-
seller list. A new collection,
including Great Buys: For
People Over 50 and Great
Buys: For Mail Order Shopp-
ing, has just been released.
Visiting Detroit last week,
Ms. Goldstein brought with
her a trunk filled with
fabulous fakes — items in
the style of their more
famous (and expensive)
counterparts — as well as
plenty of free advice on how
to save.
Take those snappy hand-
bags by designer Judith
Leiber. One small purse,
made of snakeskin and with
a clasp of semiprecious
stones, sells for about
$1,000.
A second purse of
snakeskin, similar in design
but not bearing the Judith
Leiber emblem, sells for
about $275. "It's the same
skin, probably the same
manufacturer, and if the lin-
ing is different, the fact is
that when you walk with
this bag into an event, not
one person who loves Judith
Leiber will know the differ-
ence."
Also on display: perfume
($4) in the same vein as the
costly Opium, and sandals
($18) that look just like the
oh-so-hip but highly priced
Birkenstocks.
But there's more. Much,
much more.
Ms. Goldstein recites a
litany of name-brand pro-
ducts, from carpets to
couches to swimsuits to
makeup base, all of which
can be found in "replica" for
half the price.

Sue Goldstein: "I never pay retail.'

The word "replica," Ms.
Goldstein explains, means
the product looks or smells
or feels just like, and is the
same quality as, a more ex-
pensive original.
Replicas also are legal.
Items bearing an
unauthorized trademark —
like the "Piaget" men on
New York streets will sell
you for "only $19.95 " — are
not.
Great buys are more than
just a matter of saving
money. It's actually becom-

Ms. Goldstein also
opened a spa —
half-price, of
course — that even
offered massages
for pets.

ing in to shun the big names.
"There was a time when
everybody wanted a Gucci or
a Rolex," Ms. Goldstein said.
"But then it became so
gauche to arrive at the air-
port with an entire set of
Louis Vuitton bags. Today,
people are looking for alter-
native ways to live the good
life at half the price."
Born Sue Belkin, the au-
thor said her own taste for

the affordable good life
began when she was a child.
"My mom took me by the
hand to the Fisher Building,
where we would go to a sale
at Saks and buy one good
item, which I would wear
until it wore out."
Other girls would have 11
cashmere sweaters, "and I
always wanted to look like
them." But not just for the
sweaters. "I also wanted
matching purses and ribbons
for my hair."
After graduating Mumford
High and Wayne State Uni-
versity, and a teaching stint
at the now-defunct Clara
Barton Junior High in Royal
Oak, Ms. Goldstein settled
in Arizona.
She found work in a school
for Mexican-Americans and
then was fired, she said,
when her teaching methods
— she posted students' art
work on the walls and
taught them how to fill out
job applications — proved
too radical for the admin-
istrators. "They called me a
Communist."
She also worked in
Phoenix as program director
at the Jewish Community
Center before leaving in the
early 1970s for Texas.
She made the move when

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