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July 31, 1992 - Image 22

Resource type:
The Detroit Jewish News, 1992-07-31

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Strategic Plan

My old bank just isn't
"my old bank" anymore.

Continued from Pagel

They used to do
special things for Seniors.
But that was before all
their changes.

I've been hearing about
Madison Bank and their
Silver Club for Seniors.
Maybe its time for me
to make a change.

Maybe you should switch to a bank
that really wants to be your bank.

14 Mile & John R

♦ Orchard Lake Rd.
& 14 Mile



♦ 12 Mile & Dequindre

♦ 10 Mile & Dequindre

IP take your business personally.

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AlAllf deeners1


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the same liquids but not all are as skillful in
their use. Like a master artists' skill with his
paints, we at MY Cleaners are more skilled and
achieve masterful results in dry cleaning.

One of the many reasons why knowledgeable
customers say "MY Cleaners is my cleaners."

Located on Northwestern Highway
at 12 Mile Rd.

The Bright Idea:

Michigan based—locally owned since 1963

Luxury Car

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Leather interior.
Only 25,000 miles


Village Jeep-Eagle

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r•vnir, vt_s to to



•••• "


Orchard Lake Rd. atione Pine Rd.


people by virtue of age, geog- money there, Mr. Aronson said
raphy or profession, to bring The committee report speaks of
them into the community and "a maturing partnership with
to learn why they should be- Israel and Jewish communities
come involved," said Robert throughout the world" with an
Aronson, executive vice presi- emphasis on "people-to-people
dent of the Federation.
Mr. Aronson, who has been
A handful of Jewish federa-
directing the Federation's staff tions in other cities, including
efforts regarding the recom- Atlanta and Baltimore, have ei-
mendations, was responsible ther begun to implement or are
along with outgoing Federation in the process of developing sim-
President Mark Schlussel for ilar changes in their roles.
bringing the idea for these
"I think there is a movement
changes to Detroit.
among federations as there is
"It sounds simple, but it's a in business in general for self-
sweeping change in the way we examination," said Mr. Page,
do business," Mr. Aronson said. who is the incoming Federation
Traditionally, the Federation president. But social changes
has developed leaders from within the Jewish community,
young Jewish professionals who recognized by the report itself,
participated on Federation com- hint at other reasons for the
mittees. The byproduct was a move. "Many changes have af-
new generation of fund-raisers fected our community and the
necessary for a successful Allied Jewish world in recent years,"
Jewish Campaign, the umbrel- states the report in its intro-
la for funding local and nation- duction. "Assimilation and mo-
al Jewish agencies, and Israel. bility have weakened the way
The recommendations, in- of life once strengthened by syn-
cluded in a report developed by
a special strategic planning
committee, falls short of pro-
viding details, but talks about
"affinity groups" structured "It sounds simple,
around people of like profes- but it's a sweeping
sions. The groups would learn
about Jewish art and culture, change in the way
issues related to Israel, as well we do business,"
as the Jewish community and
Robert Aronson
the Federation's role.
The report, entitled "Toward
the 21st Century," but known
to Federation insiders as the
strategic plan, is the first com- agogue, ritual observance and
prehensive examination by the neighborhood. Economic down-
Federation in its 60-year histo- turns and increasing demands _
ry into how it operates and the on the volunteer sector for ser-
vices...has stimulated greater
direction it should take.
"This is the first time in the competition for available dol-
history of the Federation we've lars."
Another recommendation is
ever engaged in a formal self-
examination," said David Page, to coordinate all fund-raising
chairman of the planning com- done by the Federation into an
mittee. The committee was overall financial plan. The -
made up of 55 members of the Campaign would remain the
Jewish community, including Jewish community's central
people who had not been active fund-raising effort, but other
before with the Federation. The campaigns, including endow-
committee spent 14 months ments, capital drives for corn
munal buildings, and special
studying the Federation.
The recommendations face a drives such as Operation
long and bumpy road toward Exodus, would be coordinated
implementation, which will be under one managing structure. <
According to the report, "sub- J
the responsibility of a special
committee that has yet to meet. stantial funding reserves" will
However, several recom- be required to fully implement H
mendations have already been the recommendations. Mr. Page
enacted. Besides changing its acknowledged the changes H
name from the Jewish Welfare could cost "hundreds of thou-
Federation to reflect its ex- sands of dollars, but a vast ma-
panding role, the Federation jority of the recommendations
has a new mission statement have no costs related to them."
Mr. Aronson also down-
that commits itself to "enhanc-
ing Jewish identity" and played the costs. "As we sat':
"strengthening the bonds be- down and really looked at the c,_)
tween Jews of metropolitan recommendations, we found the
Detroit and the people of Israel." costs did not seem significant. <
This gets the Federation into Yes, there will be costs related
"the Jewish identity building to implementing pieces of the
business" and commits itself to plan, but many of the most im-
developing programs with portant recommendations are
Israel beyond merely sending not cost-related at all." ❑

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