Left: Construction at
Hunter's Square.
Kitty Wagner in front
of her new salon at
Crosswinds.
Outdoor eating area at
Crosswinds Mall.
Photos by Glenn Triest
"JMINDS MAIL
smilY&Ite
cco4RAIsAw
44^t*/4
14t.T.4qk
'1155-,
14a4RA
NOW LOCATED AT
ORCHARD MALL
took & Orchard Lake
Rd.
"With the addition of res-
taurants and specialty
retailers and services, all
catering to the West Bloom-
field taste, the mall has
made a tremendous tur-
naround and we've created
an atmosphere that is
shopper friendly," said
Robert Goldman,
Crosswinds spokesman.
When Complaisant, a wo-
men's clothing store, moved
from Hunter's Square to
Crosswinds, many mall
customers would walk in
and ask when the store
opened.
"We have the old
customers, plus our new
ones who didn't even know
we existed," says owner
Ethel Siegal. "This is a diff-
erent clientele. We have
more neighborhood people."
Retail consultant Fred
Marx says Crosswinds has
benefited the most from
Hunter's Square decision to
change into a discount
center.
"Orchard Mall was much
healthier and had a more
cohesive mix of stores," Mr.
Marx says.
Now, Mr. Marx says,
Crosswinds is developing its
own personality instead of
being "a patchwork quilt of
tenants."
"It is more upscale and
provides stores with good
track records," Mr. Marx
says.
He is referring to stores
like Baby & Me, which did
well at Hunter's Square and
is doing even better at
Crosswinds.
Co-owner Loretta Glober-
son says Baby & Me sales
numbers are about the same
since the store moved to
Crosswinds. But, she says, it
is a more pleasant at-
mosphere.
"We get much more walk-in
here," she says. "We never
had walk-in business before."
Like many of the busi-
nesses, Baby & Me was forc-
ed to move out of its
Hunter's Square location.
But, Mrs. Globerson says,
"maybe it was a blessing in
disguise." El
THE DETROIT JEWISH NEWS
WB 15
-